Copywriting secrets - How everyone can use the power of words to get more clicks, sales, and profits… No matter what you sell, or who you sell it to!


How much do I want to read more? 8/10

It's hard not to get caught with the will to read more of it. It looks so promising.
You realize communication is key for success, and it's all based on human relationship, and psychology.
It's all fascinating. It's just how we work ourselves.


Being one of the highest paid copywriters on the planet, I went into this book thinking it'd be a good review session… I was wrong. Jim put together a chest of gold that has all the foundational principals you actually need.

-- Dana Derricks


One of the greatest leveraged skills you can learn and apply is good copywriting… It gives you the ability to sell without being in-person and multiply your perfect sales person 24/7.

-- Yanik Silver


For Russel Brunson, who showed me that people buy you as much as they buy your product.


You are one sales letter away from being rich.

-- Gary Halbert


If you can't explain it simply, you don't understand it well enough.

Albert Einstein


Foreword - Russel Brunson

Creating a great product didn't make me rich. Building an amazing funnel didn't make me rich. Driving traffic didn't make me rich. Building a list didn't make me rich. Until I learned how to write a good copy, none of those things mattered.
Copywriting is the great amplifier. It has more impact on how much money you make with your company than anything else.

This book will teach you a skill that will pay you for the rest of your life.


Introduction

Copywriting is about structure and strategy

The best thing you can do is read any sales message that gets you to spend money.

Nobody will write better copy for your stuff than you.
You're the one who knows how to connect with your audience.


Secret 1 - What is copywriting?

Sales copywriting is anything intended to persuade the right reader, viewer, or listener, to take a specific action.

Take a moment to think about this. You want your reader, viewer, or listener to take a specific action.
clicking a link, buying something, fill out a form, click a button…

If you want to get good at sales copy, you're saying you want to get good at enticing people to click links, fill out forms and spend money.

The best copywriting occurs when people don't realize it's copy because it's interesting to them.
Your content speaks to their desire. It uses the words they use. It feels like a convesation with a friend.

The reality is people love to buy stuff.
People buy when they feel like something will make them feel better or help them get what they want.

Copywriting comes down to intention

What do I want someone to do as a result of reading this?
You put value in front of them. Then you invite them to take the next step.

People have the same amount of time as they did 200 years ago, but they have social media, tv, mail, radio, cell phones. These things are competing for your attention.
Today you must use a lot more curiosity to stop people in their tracks and get them to pay attention to you.

How has copywriting stayed the same?

People are people who want to buy. You must have the attitude that if people understand the benefit of your product, service or software, they're going to buy it. It's your job as the person creating the copy to be a great communicator about why they need what you have. It's your responsibility.

People always had hope, fears and dreams. They love things. They hate things. They have opinions.
The better you understand the people in your niche market, the more money you'll make and the happier they're going to be.

Understand your niche audience

It's good to know the numbers, but You need to understand the people, the person, the individuals in your niche.
Understand these are people with hopes, dreams and worries. They are just like you. They want time off. They want to take care of their children.
You need to know what's important to them because you're selling to people. You're not selling to a niche.

In copywriting, there's no prize for second place

Your copy either work or you starve. You don't make money when people say "Hey, great sales latter".
You've got to be serious about it. You can't do it half-assed.

Summary


One Man's journey with sales copy

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

-- Leo Brunett