The Power of Starting Something Stupid - How to crush fear, make dream happen, and live without regret


How much to I want to read more? 7/10


Richie Norton has written a book about courage. The courage to do work that matters and to do it with your heart and your soul. Go make something happen.”

-- Seth Godin

Foreword - Stephen M. R. Covey

use your resourcefulness and initiative. We are not victims of the circumstances surrounding us, but rather masters of our own destiny.
But our actions must be tempered by our integrity to our values. our motives should be driven by our intent to benefit others.

This book teaches you how to identify what is most important to you, innovate incrementally, and overcome fear, pride, and procrastination so you can reach your highest aspirations.


Part 1 - Stupid Is the New Smart

“Stay hungry. Stay foolish.”

-— Steve Jobs

“The difference between genius and stupidity is: genius has its limits.”

-- Albert Einstein

“First he told me it was a stupid idea . . . and then he agreed to come on board.”

-- Pierre Omidyar, founder of eBay

“A lot of people thought it sounded stupid. . . . Even some of our engineers weren’t interested.”

-- Biz Stone, cofounder of Twitter

“Everything I do people think is stupid.”

-- Seth Godin

“We don’t like their sound, and guitar music is on the way out.”

-- Decca Recording Co., rejecting the Beatles, 1962

“We allow no geniuses around our Studio.”

-- Walt Disney

“The fool doth think he is wise, but the wise man knows himself to be a fool.”

-- William Shakespeare

“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

-- Apple

Behind great success lies a common denominator: stupid.
Successful people, throughout history and today, don’t avoid stupid, they lean into it . . . in a smart way.

Gavin’s Law: Live to Start - Start to live

“Don’t be fooled by the calendar. There are only as many days . . . as you make use of.”

—- Charles Richards, Canadian judge

“So, what have you learned?”
That question changed my life. Here were the facts: my brother-in-law was gone, our son was gone, and there wasn’t a thing in the world I could do to change any of that.
Suddenly, my life took on a very real sense of urgency. There was, in fact, a time limit!

I suddenly realized that if we are sitting around waiting—maybe even begging and pleading—for our circumstances to change so that we can finally live life the way we really want to live, chances are very good that we will stay stuck waiting forever.

Don’t Wait. Start Stuff.

People are innately passionate about certain unique aspects of life. And people are blessed with bouts of clear and concise intuition that drive them toward distinct goals and aspirations.

People wait.
They wait for that elusive day when they’ll finally have enough time. They wait until the children are grown. Then they wake up and realize that waiting for that elusive “perfect time,” their entire life has passed them by.

There is no greater time than now to start moving toward achieving your goals. Don’t wait. Start stuff. Live to start your stupid ideas, and start to live a life without regret—a life filled with meaning, freedom, happiness, fun, authenticity, and influence. After all, now is, in all actuality, the only time you’re truly guaranteed.
Life is too short not to start something stupid.

“Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.”

-— Viktor E. Frankl, author of Man’s Search for Meaning

Stupid is the new smart

“In every work of genius we recognize our own rejected thoughts; they come back to us with a certain alienated majesty.”

-— Ralph Waldo Emerson

The Paradox of Stupid as the New Smart

The New Smart is trusting the voice inside your own head.

The Stupid Filter: Unlimited Opportunity

Doggles (yes, fashion sunglasses for dogs) pulls in an estimated $3 million a year;
Rovio, confirmed a profit of $106 million in 2011.

“Whenever you see a successful business, someone once made a courageous decision.”

-- Peter Drucker

Innate Sensibility

“I could give you a dictionary definition, but you know it when you feel it.”

The Creative Puzzle: Innate Sensibility versus Enthusiasm