The 100 Absolutely Unbreakable Laws of Business Success

How much do I want to read more? 8/10

This is the kind of book we never read close enough, or never study enough, or never apply enough.
It seems like everything is here, lying in those timeless principles.


Over time, I began to notice consistent and predictable patterns and principles that seemed to accompany all business success.
My mission in life is to liberate individual potential by giving people ideas and strategies they can use to get more of the benefits and rewards they want far faster than they would without these ideas.
I believe that life is the most precious and wonderful of all gifts. With this belief, I have been driven for years to find ways to reduce the amount of life you need to spend to achieve the material and nonmaterial goals you set for yourself.

Any one of these laws can save you months and even years of hard work if you have not been living and working consistent with it up to now.

These laws are similar to laws of physics, laws of mathematics, laws of mechanics, or laws of electricity. They are practical, proven laws that apply everywhere to success and business.
The best news of all regarding business success is that nature is neutral. If you do what other successful people do, you will get the results that other successful people get. And if you don’t, you won’t. It is as simple as that.

Some of these laws may seem simplistic or self-evident. Don’t be fooled into discounting or dismissing them. Great success and mastery in any field always go to those who are “brilliant on the basics.”

INTRODUCTION - Success Is Predictable

This is a wonderful time to be alive. There have never been more opportunities for more people to accomplish more of their goals, both personally and professionally, than exist today.
Why is this happening? The simplest answer is that we know more today about how to achieve better results in more areas of business than we have ever known before. And this information, these ideas and insights, are like water, flowing everywhere and to everyone who is open to them and willing to use them.
The wonderful thing about information and ideas is that they are infinitely divisible.
And knowledge is cumulative.

The driving force behind the explosion of knowledge and the expansion of technology is competition. This competition is more aggressive, determined, creative, and ruthless than ever before.

Business warfare is aimed at winning customers and markets. Military combat aims at destruction and victory by the use of overwhelming force. Business competition aims at finding better, faster, and cheaper ways of pleasing customers in competition with other companies that are trying to please the same customers.

they are timeless truths. They have always existed. They have always worked. They are natural laws. They are embedded in the universe. In the long run, they are inviolable.

As Johann Wolfgang von Goethe wrote, “Nature understands no jesting; she is always true, always severe; she is always right, and the errors and faults are always those of man. The man incapable of appreciating her she despises and only to the apt, the pure, and true, does she resign herself and reveal her secrets.”

Perhaps the most important quality of a successful businessperson is pragmatism. Does it work?

There is a “10/90 Rule” in life. This rule says that the first 10 percent of time that you invest in finding out the underlying laws, principles, rules, methods, and techniques of successful action in any field will save you 90 percent of the time and effort required to achieve your goals in that area.

Over the years, I have found that the smartest people are those who take the time to find out the rules of success in any area before they attempt to get results in that area. They do their homework in advance.

The question is not whether or not they will work. The only question is how faithfully and consistently you apply them to your activities. And like a treadmill, the more often and the more consistently you apply these laws, the better they will work and the greater and easier results you will achieve.

The most common quality of successful people is they are intensely action oriented. They are proactive rather than reactive. They take initiative. When they hear a good idea, they act on it immediately. By taking action quickly, they immediately get feedback that enables them to self-correct and move ahead. They learn and grow from every experience. And they keep trying new things.

CHAPTER ONE - The Laws of Life

1. The Law of Cause and Effect

Everything happens for a reason; for every effect there is a specific cause.

if you can be clear about the effect or result you want, you can probably achieve it. You can study others who have achieved the same goal, and by doing what they did, you can get the same results.
“Whatsoever a man soweth, that also shall he reap.”
“For every action, there is an equal and opposite reaction.”

Success Is Not an Accident

Your thoughts are the primary creative forces in your life. You create your entire world by the way you think.
You become what you think about most of the time.
It is not what happens to you but how you think about what happens to you that determines how you feel and react. It is not the world outside you that dictates your circumstances or conditions. It is the world inside you that creates the conditions of your life.

Your Choice, Your Life

Your way of explaining things to yourself is under your control. You can interpret your experiences in such a way that you feel happy and optimistic rather than angry or frustrated. You can decide to react in such a way that your responses are constructive and effective. You are always free to choose.

Your thoughts and feelings are continually changing.
It is the way you interpret the event to yourself that determines how you react.

How you can apply this law immediately

Examine the most important parts of your life—your family, your health, your work, your financial situation—and observe the cause-effect relationships between what you think, say, feel, and do and the results you are getting. Be honest with yourself.

Analyze how you really think about yourself in relationship to the kind of life you are living. Be absolutely honest. Consider how your thoughts in each area are causing, creating, and maintaining the situation around you. What changes could you make in your thinking to improve the quality of some part of your life?

Four Basic Laws

flow directly from the Law of Cause and Effect: the Laws of Belief, Expectations, Attraction, and Correspondence.

2. The Law of Belief

Whatever you truly believe, with feeling, becomes your reality.

You always act in a manner consistent with your beliefs, especially your beliefs about yourself. Your beliefs act like a set of filters that screen out information that is inconsistent with them. You do not necessarily believe what you see, but rather you see what you already believe.

The word “prejudice” means to prejudge, to reach a conclusion in advance of any information, or even in spite of information, to the contrary. One of the best success strategies of all is for you to refrain from judging other people or situations until you have enough information to make an informed decision. Especially, you must refrain from prejudging yourself and your possibilities. Your most deeply entrenched beliefs about yourself and your abilities may not be true at all.

The worst beliefs you can have are “self-limiting beliefs.”. to be less talented or capable. selling yourself short and settling for far less than you are truly capable of.
These self-limiting beliefs act like brakes on your potential. They hold you back. They generate the two greatest enemies of personal success—doubt and fear. They paralyze you and cause you to hesitate to take the intelligent risks that are necessary for you to fulfill your true potential.

you must continually challenge your self-limiting beliefs. You must reject any thought or suggestion that you are limited in any way.

How you can apply this law immediately

Free your mind from doubt and fear. Imagine you have no limitations. What one great thing would you dare to dream if you knew you could not fail? If you had all the time, money, talent, skills, and contacts you could ever want, what would you decide to do or be or have in your life?
Challenge the self-limiting beliefs that are holding you back. Most people are blind in this area. They need the honest feedback of someone who knows them.

3. The Law of Expectations

Whatever you expect, with confidence, becomes your own self-fulfilling prophecy.

You are always acting as a fortune-teller in your own life by the way you think and talk about how situations are going to turn out.
What you expect from people and situations determines your attitude toward them more than any other factor, and people reflect your attitude right back at you, like a mirror, whether positive or negative.

How you can apply this law immediately

Assume the very best of intentions on the part of your staff and coworkers. Assume from the start that they want to do a good job, make good decisions, and get good results. When things go wrong, as they do continually, instead of over-reacting, sit down with the other person in a spirit of friendliness and ask questions to determine exactly what happened. There is usually a good reason for everything.

Start at home. Tell your spouse and children on a regular basis that you believe in them, that you think they are wonderful, that you love them, and that you are proud of them.
“positive expectations” families.

Expect the best of yourself. Imagine that you have unlimited potential and that you can accomplish anything that you put your mind to. Imagine that your future is limited only by your own imagination and that whatever you have accomplished up to now is only a small part of what you are truly capable of achieving. Imagine that your greatest moments lie ahead and that everything that has happened to you up to now has merely been preparation for the great things that are yet to come.

4. The Law of Attraction

You are a living magnet; you invariably attract into your life the people, situations, and circumstances that are in harmony with your dominant thoughts.

Everything you have in your life, you have attracted to yourself because of the way you think, because of the person you are. You can change your life because you can change the way you think. You can change the person you are.
“Birds of a feather flock together.” “Like attracts like.” “Whatever you want, wants you.”

Your thoughts are extremely powerful. They are like a form of mental energy that travels at the speed of light. They are so fine that they can go through any barrier.

Whenever things are not going well in any organization, the fastest way to bring about change is to bring in a new person who changes the way people think and feel about themselves and what they are doing.

How you can apply this law immediately

Look closely at the world around you and see how it harmonizes with your thinking. Take full credit for all the good things in your life. They are there because you have attracted them to yourself. Then, look around you at the things you don’t like and take full responsibility for them, as well. They are there because of you, because of some flaw in your thinking. What is that flaw, and what are you going to do about it?

Look into yourself and ask, What is it in me that is causing this situation? Assume as a basic principle that you are the ongoing architect of your own life, your own destiny. You continually create what happens to you by the way you think. What changes do you need to make in your thinking if you want to change or improve some aspect of your life?

5. The Law of Correspondence

Your outer world is a reflection of your inner world; it corresponds with your dominant patterns of thinking.

Just think! Your outer world reflects your inner world in every way. Nothing can happen to or for you in the long term until it corresponds to something inside of you. If you want to change or improve anything in your life, you must begin by changing the inner aspects of your mind.
the “mental equivalent.”

Your greatest responsibility in life is to create within yourself the mental equivalent of what you want to experience on the outside. The fact is that you cannot achieve a goal on the outside until you have first created it on the inside.

Wherever you look, there you are. Your relationships, for example, always reflect back to you the kind of person you are on the inside. Your attitude, your health, and your material conditions are a reflection of the way you think most of the time.
This is hard for most people to accept. Most people think that the problems in their lives are caused by other people and external circumstances. They are shocked and angered to be told that they are the primary architects of everything that happens to them. They want others to change. They want the world to change. But they do not want to change themselves.

You can control only one thing in the world, and that is the way you think.
By thinking and talking only about what you want, and by refusing to think or talk about what you don’t want, you become the architect of your own destiny.

How you can apply this law immediately

Look around you for examples of where your outer world of experience is a reflection of your inner world of thought, emotion, and belief. How does your current situation in your business or career reflect your innermost attitudes and convictions toward your company, your coworkers, your products and services, your customers, and your goals? Be honest.

Begin today to build the consciousness, the mental equivalent, on the inside of the life you want to enjoy on the outside. Visualize and imagine that your business and career were perfect in every respect. What changes do you need to make in your thinking to create your inner world in such a way that it is consistent with what you want to experience on the outside?


All the business laws you will learn in this book are logical extensions of the Law of Cause and Effect, combined with the Laws of Belief, Expectations, Attraction, and Correspondence.
They contain a single message: If you change the quality of your thinking, you change the quality of your life.
And since there is no limit to how much better you can think, there is no real limit to how much better your life can be. It’s totally up to you.

CHAPTER TWO - The Laws of Success