Start at the End - How to Build Products That Create Change


How much do I want to read more? 5/10

This is about behavioral: why do we do what we do, which is an interesting topic. I just didn't connect much with this book so far.
I think there are better books about it. This one takes a long time and detours to say what it has to say.


Far and away the best prize that life has to offer is the chance to work hard at work worth doing.

—- TEDDY ROOSEVELT

INTRODUCTION

Humans are born behavioral scientists. We change the behavior of others naturally and constantly.
Because we’re wired to influence what others do, we’re constantly creating to get what we want.

Start at the End: Behavior Change as a Different, Better Kind of Why

I discovered to my dismay that a lifetime of research and peer-reviewed papers was less likely to have lasting impact on the lives of others than building even a moderately successful product. So I built one. And then another and another and so on, for roughly the next ten years, because creation is one of the single best ways to better the world.

PART 1 - THE BASICS OF BEHAVIOR CHANGE

1 - THE INTERVENTION DESIGN PROCESS

we start with a potential insight—an observation about the distance between our current world and the counterfactual one in which we want to live.