How to Shoot Video That Doesnt Suck - Advice to Make Any Amateur Look Like a Pro
How much do I want to read more? 7/10
This book is really good if you're willing to make videos. Because it doesn't focus on the material, but on what matters: the story, the feeling you want to give to the watchers.
Videos are the de facto way to communicate. Making them is a skill that is worth it. Your future self will thank you.
A Couple of Notes …
- About Video Equipment: A good barbecue chicken recipe works on a $12 charcoal grill; a bad one tastes like crap even if you rotisserie it on a Viking.
- About Language: Given the practical pointlessness of the distinction, I’m going to use “film” and “video” wherever they seem to fit and not worry too much about the technicalities.
INTRODUCTION - The Opposite of “Good” Is “Off”
Great video is a communication tool of unparalleled impact. It can change history, inspire movements, share and amplify emotions, and build community.
Bad video gets turned off.
Nobody watches bad video.
If your video’s not Good, it’s gone. And so is all your effort (and time and money)
Which is why I suggest that the first and highest principle of creating video is to make one that doesn’t suck.
your most important job is to entertain your audience.
A poorly done video, one that bores people to the point of ejection, is worse than no video at all.
If your video doesn’t get watched, you have no chance to inspire. No chance to inform, or build your team, or share your passion.
To serve that inspiration, you have to tell your story well. You have to entertain.
Video as a Second Language
Video is the new language, and most of us are illiterate. It’s not that we don’t understand video.
like learning to speak a second language: You have to learn not just what to say but how what you say will be received by others.
Making great video is an art, but it’s also a craft. Remember that everyone’s videos suck when they first start out. Mine did. I bet Steven Spielberg’s did too.
The more you try, the better you get.
book’s website, www.VideoThatDoesntSuck.com
Great video comes from thinking humans, not equipment. This book will show you how to shift your focus to how the video works. What story do you have to tell? How do you make it speak to your audience? How do you suck them in and give them an experience they’ll remember?