Lost and Founder - A Painfully Honest Field Guide to the Startup World


How much do I want to read more? 6/10

Well, low rate because I'm not really interested in this stage of my life about handling a startup.
But the book looks actually good. And it's motivating. To create, become an entrepreneur. To engage, give a service. Be online, have a market.
I like the analogy with video games: you can learn the hard way, or there are cheat codes.


INTRODUCTION - THE STARTUP CHEAT CODE

The first time you play a new video game, you’ll suck.
if you play for a few hours or a few days, you’ll start to feel the flow.
But even if it’s your first time playing, there’s a way to jump ahead of the learning curve: cheat codes.

Starting a business works this same way. The first time you build a company, it’s scary as hell. Accounting? Payroll? Customer acquisition? Recruiting? Hiring? Fundraising? People management? No wonder first-time founders, like first-time gamers, die on the first level.
Customers won’t pay. Employees quit. Your investors make your COO your boss, then fire you. You will very much want to retreat into a basement and play video games for several long hours, possibly years.

The hard way to earn those codes is experience.
You struggle through a problem, follow conventional wisdom until you prove it’s not working.
The cheat is to have connections to people—mentors, advisers, friends, family, partners, employees, who’ve been through the problems you’re facing before and can give you a map.

CHAPTER 1 - THE TRUTH SHALL SET YOU FREE (FROM A LOT OF $#% STORMS)

You’ve got an interesting business, but we don’t believe it will ever get past a few million dollars in revenue.

-- Anonymous Investor I Pitched in 2009