Built to Sell - Creating a Business That Can Thrive Without You
How much do I want to read more? 5/10
I don't know why but I don't like those pseudo stories, setting up a character to illustrate the lessons you want to pass to the reader.
This story is clearly about how to sell a company. And it's not the hot topic I'm after either.
Foreword - BO BURLINGHAM
You should always run a company as if it will last forever, and yet you should also strive constantly to maximize its value, building in the qualities that allow it to be sold at any moment for the highest price buyers are paying for businesses like yours.
And that’s why this book is so good. John Warrillow has studied entrepreneurs; he’s interviewed hundreds of them on the radio.
This is the story of an imaginary business owner named Alex Stapleton who wants to sell his business.
This story is not an autobiography. Alex and Ted are an amalgam of the people I’ve met and experiences.