Vlog Like a Boss - How to Kill It Online with Video Blogging
How much do I want to read more? 7/10
That's actually pretty interesting. This girl not only met GaryV, she drived him to the airport! She launched her youtube channel, made a singing book review.
Every story she's telling here is inspiring. And if you ever consider making videos on Youtube, then this book is definitely worth a read.
I was going to drive Gary Vaynerchuk to the airport.
Gary Vaynerchuk is a marketing and business icon. He’s the guy who totally gets this online influence phenomenon we’re currently living in.
As a viewer of this stream in 2013, I somehow got to be one of the lucky few to go live and ask a video question directly to @GaryVee himself.
Then he posed a question to me, “How many books are you buying?”
I used the opportunity to negotiate a shot at a meeting in return for what he felt was an appropriate bulk book buy.
I had hours to plan exactly how I would redeem my ten minutes of one-on-one time with the man who would become one of the greatest digital mentors of this stage of my career.
A text pinged my phone. It was the Gary Vaynerchuk. Texting my phone number. Is this even happening?! What is life right now?
“Ready when you are.” Straight to the point.
I replied, “Parked outside!”
“Mr. Vaynerchuk, it’s so nice to finally meet you,” I stretched out my hand for a shake which he did not accept, leaning in for a hug instead.
it completely knocked down the walls of nervousness and started an incredible new friendship right then and there.
I was about to operate a motor vehicle on the freeway with the beloved Gary Vaynerchuk in the front seat. The nerves came back. This time accompanied by an immense feeling of responsibility.
I began explaining what I do and how the YouTube channel helps me promote that business. Then, before I could finish—
“I’ve already seen this,” he said. “I looked up your content, and you do really good work. What is your business model and how can I help?”
A short time later, I received the shipment of books I’d ordered upon the title’s public release. Jab, Jab, Jab, Right Hook would go on to become a New York Times Best Seller.
When I read Jab, Jab, Jab, Right Hook, I was over the moon about how good it was. This isn’t a book. It is the manual for social media success. And it has pictures.
When I finished it, I couldn’t wait to film my review. I was so pumped to sit in front of my handy Canon Powershot and rave about the pages I’d read.
When I tried to pull new words out of my brain this time, out of nowhere, I started replacing the chorus, “All I want for Christmas is you!” with, “All I want for Christmas is Jab, Jab, Jab, Right Hooooooook!”
Anyway, the song was done, and that was enough adventure for one day. Tomorrow I would get camera-ready and film myself dancing along to the track to complete my utterly absurd and risky first-ever musical book review to upload to YouTube.
I was checking for tweets and YouTube comments every few minutes.
I decided I would email Gary to let him know how much I loved the book and that I did something kinda different for the review.
And then, suddenly, the replies stopped. For a minute. Then two. Then when it got closer to four minutes, I knew he had seen it. He was watching my video right now. I could feel it.
OMG!!!!!! This is incredible Please watch this!” Followed by a link to my YouTube video. 3:25pm ET December 3, 2013.
He didn’t stop there. He posted it on his Facebook fan page as well.
Oh. My. God.
To get the attention I wanted, I had to do things I wasn’t comfortable with. I had to be vulnerable. I had to take a chance. I had to let imperfection go live on the internet. I had to focus on making something great for one person to help the many.
Vlog Like a Boss is for go-getters and creators. It’s for those who go after what they want in life and want to kill it online.
The key is to focus on what makes you great and keep doing the work. This pairing will be astronomically more productive than staying inside your comfort zone.
ART ONE - LAUNCH LIKE A BOSS
CHAPTER ONE - WHAT’S A VLOG?
Maybe you’re just lonely—no reason to be ashamed of that. It’s how many people have stumbled into a career on YouTube.
Blog is a short version of “weblog.” You’re logging stories, experiences, advice, or anything else through content on the web when you blog.
To vlog, essentially, is to add a video component to that. So rather than a weblog, it’s a video weblog or video blog. Shortened, we get the word vlog.
when you talk to a camera. You understand them. You help them. You relate to them. It’s being human on camera.
Vlogging and YouTube
Facebook, Instagram, and Snapchat are starting to change that dynamic.
The key here is searchability. If you’re doing it well, search results are going to generate the majority of your inbound video traffic.
Leveraging video to share your message is such an advantage that those who integrate video into a blog post on their website are 53 times more likely to appear on the front page of a relevant Google search.
You’ll start to build rapport, trust, and authority immediately upon sharing a video full of your ideas.
Do you know what makes vlogging special? It’s the people who put themselves out there and become vulnerable.
Just making videos isn’t enough, but it’s a huge first step to standing out.