Marketing Made Simple - A step-by-step storybrand guide for any business


How much do I want to read more? 8/10

The guy knows his stuff. This is action oriented, a step-by-step into making one's own funel.
It will wake up that entrepreunarial soul in you. Make you want to build, and touch people, and grow in the process.


INTRODUCTION

the easiest and best marketing plan starts with a sales funnel.
It doesn’t matter what you sell, if you use words to sell your products, a sales funnel will work.
A sales funnel is the basic foundation of a good digital marketing plan.
your website, lead generator, and email campaign will serve as the foundation for all your other collateral.
But, most importantly, you need a sales funnel—and this book will teach you to create one.

A sales funnel is a way to capture and convert leads.
Every entrepreneur, business owner, and marketer must know how a sales funnel works.
At MarketingMadeSimple.com you can download a free paper wireframe that, along with this book, will save you an enormous amount of time and mental anguish.

This book is all about making the execution of a marketing strategy easy. We can talk about marketing all day, but you will only make money on what you execute.
This book is all about execution. It exists to help you get the job done.
If you have a clear message and no sales funnel, your business will not grow. Your visitors will assume you can’t solve their problem and they will leave in search of someone who can.

DON’T WASTE YOUR MONEY ON MARKETING THAT DOESN’T WORK

If you haven’t started spending money on marketing yet, this book will save you thousands if not millions of dollars.

PAYING FOR MARKETING THAT DOESN’T WORK IS WRONG

It is wrong for a marketing company to charge you money and fail to get you a return on your investment.
Marketing does not have to be complicated. Do what we’ve laid out in this book and you’ll have confidence in your marketing, you’ll grow your mission, and you will connect with customers.

Part I - THE THREE STAGES OF RELATIONSHIP

1- THE ONE MARKETING PLAN YOU WILL NEVER REGRET

Writing a bestseller is a huge help, but thousands of bestselling authors have dwindled away their money and influence so that, in the end, they had nothing to show for it. And that’s what nearly happened to me.
Instead of building a platform, I rested on my past success. In my calculation, I wasted about ten years not taking my opportunity as a successful author (and human being) seriously.
If I could go back in time twenty years, this book is the letter I’d write to myself.

THE FIVE-STEP MARKETING PLAN THAT WORKS

  1. Created a BrandScript. I should have clarified my message.
  2. Created a one-liner. I should have distilled that message into a single sentence.
  3. Wireframed a landing page. I should have elaborated on that message and brought it to life on a clear and compelling website.
  4. Created a lead-generating PDF. I should have used a lead generator to capture emails.
  5. Created an email campaign. I should have earned the trust of people who had given me their email address by sending them helpful emails that practically solved their problems.

THIS PLAN WILL DIG YOU OUT OF A HOLE

I put all my money into an investment that failed.
I’d trusted outside managers, publicists, investors, and publishers to guide me.
I decided then to become the CEO of my own life. I’d make the decisions.
I rebuilt.

Once you create your first sales funnel, start working on the next one. Ultimately, your marketing plan will consist of many sales funnels, each selling your products and services to varying demographics.
You do not have to struggle with marketing. You can be confident, proud, and see a return.

2- THE ACTUAL STAGES OF A RELATIONSHIP - Why People Have to Get Curious and Enlightened Before They Will Commit

Our five-step marketing plan will invite people into a trusted relationship with your brand. Not only will you sell more products, but customers will start thinking of you, your salespeople, and even your products as friends who are helping them on their journey.

We all want people to understand how our products can solve their problems so that they will make a purchase. But it turns out, simply asking people to buy our products doesn’t work.
Most of us ask people to buy our products the way a shy, young boy might ask a girl to go on a date.
the kid would do a lot better if he understood how relationships really work. And the truth is relationships are built slowly.

  1. Curiosity
  2. Enlightenment
  3. Commitment

People do not want to be enlightened about you (get to know you more) unless they are curious about you (you have something that can help them survive), and until they are enlightened about how you can help them survive, they will never commit.