But I’m Not An Expert - Go from newbie to expert and radically skyrocket your influence without feeling like a fraud
How much do I want to read more? 8/10
It could look like blog posts, but it's more than that.
I found it specially useful that you can start from scratch, with askign the right questions.
It's a good summary of other books on the same topic.
Introduction - THE BIG, BOLD PROMISE
Why would anyone listen to you when you’re not an expert?
Why would anyone pay attention when you might as well be this tiny speck among the thousands of online businesses out there?
Well, we’re going to change that.
The aim of this book is not to make you the best in your expert niche, but to help you recognize where you stand and how you can boost your expertise in the eyes of the people you want to serve—the people whom your business is for.
Who is an expert?
has acquired knowledge so that his or her opinion may be helpful.
Who is an influencer or micro-influencer?
influencers have followers of 1 million+ whereas micro-influencers have 1,000+ followers. The key thing to note is that micro-influencers have more trust, higher engagement, and greater impact.
3% of people would consider buying a product if it was endorsed by a celebrity. But 30% of people are more likely to purchase a product based on a recommendation from a non-celebrity blogger than a celebrity.
UNCOVERING THE EXPERT QUOTIENT
The Knowledge component is all about how you create and curate content to demonstrate your expertise and attract and retain your ideal customers.
Authority Architecture, shows you three different pathways to garnering authority—build, borrow, and be.
“be” the authority is the hardest aspect because you've got to have the credentials, achievements, professional qualifications, or years of experience to show for it.
build authority: you demonstrate your expertise through challenge or live coaching. Or you share your progress online.
Borrowing authority: You siphon some of their credibility
Then, how you present and market yourself.
WHY IS BEING AN EXPERT IMPORTANT?
- You can enjoy word-of-mouth marketing
- You can attract your ideal prospects. Get clear about who exactly you’re attracting and how you’re helping them.
- You can differentiate yourself from competitors
- ventures, collaborations, and partnerships
- You can charge a premium. People would rather work with an expert who has a deep understanding of their problem than someone who seems to solve everything under the sun.
Why is being an expert important to you?
- to speak at conferences and events?
- being featured on high-profile sites?
- to get paid for your expertise?
You need to know what becoming an expert means to you.
I crash tested every single one of these strategies myself when I was completely new to the online space.
it is possible to start on a clean slate, stake a claim to a niche, and be seen as the go-to expert with time.
You may even be surprised at how quickly your audience starts to view you as one by implementing these strategies and techniques.
SECTION I - PICKING YOUR EXPERT NICHE
Chapter 1 - IDENTIFYING “YOUR THING”
An ideal expert niche is one where there’s a match between a hungry market that is actively looking for help with solving a specific set of problems and your ability to deliver what they want.
Are people actively looking for solutions to the problems associated with your niche? And are they willing to pay for it? Are there money flows within your niche?
It can be consulting, coaching, services, affiliate marketing, masterminds, live events and workshops, conferences, and even physical products.
consider if your niche helps people become better versions of themselves or gives them something that they want but don’t have.
personal development, food, personal finance, and fashion/beauty, lifestyle.
Is this an urgent problem that they need solved?
the bleeding neck. an immediate problem that demands to be solved.
Example, instead of "Content Marketing" which is too broad, she branded her business with the tagline “helping tiny online businesses tell better stories” and started offering high-touch consulting services.
- Are there others who have successfully monetized this niche regardless of the business model they used?
- Is there a big enough marketplace for it? Heard of the saying: money follows passion?
Two tools that are my go-to for market research are AnswerThePublic and Ubersuggest.
- Can you see yourself writing about or researching this expert niche for the next 3–5 years? Are you eager to learn more about it?
- Do you want to be associated with this expert niche for the next 3–5 years?
- What type of clients or audience do you love working with?
- Are you able to reach your audience? What social platforms will you use to find them? What social media platforms do they use? What websites do they read? If you can’t connect with them or reach them, they’ll never be able to do business with you.
- What are you already known for?
- What are you most excited about specializing in?
- Where can you establish yourself with the least amount of effort?
- Is this a niche that has a growing demand?
- Is this a niche that is poorly served by competitors. Is there an opportunity gap that you can fill?
For instance, there is plenty of email marketing advice for B2B firms and huge companies but hardly any in-depth information tailored to personal brands and solopreneurs. That was an opportunity gap that I wanted to fill.
If you’ve carefully considered these questions, you should have now identified your expert niche.
People are scared of turning people away because they offer something that’s too specialized.
scared of becoming unattractive to clients who want help with a broader set of services.
Sure, choosing an expert niche means turning some people away, but you also become the obvious choice for people looking to solve a specific problem. You stop competing on price and it becomes incredibly easier to focus your marketing.
she didn’t want to create another food blog. There were thousands of them around.
She started looking at what people were asking about and what she had an interest in as well.
She came across the ketogenic food niche and decided to zone in on that. But she didn’t just share recipes and videos, she also infused her love of history and talked about how her recipes were inspired by different types of cultures and where they originated from.
Determine what you want to become the go-to expert for. To help you with this, there is a set of worksheets you can download at https://nowanexpert.com/bonus.