Expert Secrets - The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

How much do I want to read more? 8/10

I actually remember having read this book before. But I'm not sure if I took some notes. I bet not. That's why this website is all about now: keeping my notes, so I don't have to read the whole book again.
This book is truly powerful for anyone, getting from interested into a topic, to lerning more about it, and making a product out of it.
It's inspirational and give the step by step process.
I think it's one of the best in this area.

“Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.”

-- Robert Kiyosaki


We all have this something special inside of us and, if we use it right, we can change the world—and become rich in the process.
It’s the skillful application of the right information at the right time that can change your life.

To become financially free, you must move through the quadrants and get to the business and investor stages as quickly as possible.
Information is how that’s done. Information that’s already inside you. Think about it. What do you know? What can you teach others?

In Expert Secrets, Russell Brunson has masterfully laid out the steps to becoming a thought leader and building a following of people who will pay you for your information. You can literally start from zero and by the end you will have your own profitable business.

Russell has compiled decades of study and distilled the process down so you can succeed no matter where you’re starting from. And you can do it all based on what you already know, even if you don’t feel confident just yet.

The financial and technical barriers have been removed so you can focus on sharing your message with the world.
People often ask me, “What does it take to make money?” My answer is that it takes a dream, a lot of determination, a willingness to learn quickly, and the ability to use your God-given assets properly.
Then they ask, “How do you do that? What’s the path?”
Expert Secrets is the path. You hold in your hand the step-by-step roadmap to turning those assets into wealth and prosperity.

-- Robert T. Kiyosaki


You started to read books, study, and experiment with the things you learned, and by doing so you have become who you are today, an EXPERT.
there will be a point where you can no longer progress. The only way to continue to grow is by helping others become like you. Yes, true growth and fulfillment comes from your contribution to others.

The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company…
how to get it into the hands of the people whose lives you have been called to change?
This will help you find your voice and give you the confidence to become a leader.
This will show you how to build a mass movement of people whose lives you can affect.
This will teach you how to make this calling a career, where people will pay you for your advice.

To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.

-- Winston Churchill:


We learned you had to have the correct barrel-to-chamber volume ratio or your potatoes wouldn’t shoot very far. We found out the right propellant to use, the correct pressure for the pipes. It didn’t take long before we knew a ton of great information about potato guns.
During that week, we learned more about potato guns than 95% of the world would ever know. In fact, you might say we became experts.

I remember sitting in a finance class wishing I was out shooting potato guns, and I had a flash of inspiration. I thought, I wonder if anyone else besides me searched for information on how to make potato gun plans last weekend.
I typed in the keywords “potato gun”, and found that over 18,000 people that month had searched for the phrase “potato gun plans”!

This was my opportunity to become an expert in potato guns, and to sell my advice.
I hid the camera under my jacket, then pulled it out and started recording what we were buying as we bought the pipes, barbecue igniters, and propellants.
We returned home and filmed ourselves assembling the guns. We described each step as we did it.
Eventually, we had a video explaining the whole process. Then we turned our homemade video into a DVD to sell online.
we averaged anywhere from $20 to $30 a day.
It completely transformed my life and helped me understand the power of an expert business.

I believe the true value of an expert business isn’t the money you make, but the people’s lives you’re able to change.
I felt like what I had learned from the process of selling my first information product was just a stepping-stone for something bigger.

they find an expert who resonates with them, inspires them, and gives them the right opportunity to finally make that change.

Zig Ziglar once said: “You will get all you want in life, if you help enough other people get what they want.”