How much do I want to read more? 7/10

I like this book. It's about putting your creativity to use, so it's not forgotten in the mess of a cahotic lack of organization.

INTRODUCTION: Making Ideas Happen

IDEAS DON’T HAPPEN because they are great—or by accident. you must transform vision into reality.
“Genius is 1 percent inspiration and 99 percent perspiration.”

A QUICK PRIMER: Making Your Ideas Happen

You have ideas that you want to make happen.
You likely come up with creative solutions to problems every day. Unfortunately, regardless of how great your ideas may be, most of them will never happen. Most ideas get lost in what I call the “project plateau,”

you act impulsively (rather than proactively).
Everything in life should be approached as a project.

a unique capacity to lead: how we motivate others and ourselves.

Making This Book Happen

While many of us spend too much energy searching for the next great idea, my research shows that we would be better served by developing the capacity to make ideas happen—a capacity that endures over time.
The era upon us is filled with problems and opportunities that require fresh innovation like never before.

Why Most Ideas Never Happen

The Life and Death of Ideas

Creativity is the catalyst for brilliant accomplishments, but it is also the greatest obstacle.
New ideas face an uphill battle from the moment they are conceived.

Even more powerful than the obstacles around us, however, are the obstacles within us.
Time is very limited, and with the demands of family, friends, work, and sleep, most ideas lose traction immediately.
Then, after honeymoon, Most ideas are born and lost in isolation.

The Creative’s Conundrum: At Odds with Our Very Essence

“I think there are two phases,” Jonathan explained to me, “the first being the one where you are just picking up signals from the ether. [Ideas] aggregate over time and then pop out one day when you are in the shower. I think the second phase is deciding ‘Okay, I’m going to actually pursue this given thing.’ And then once you’ve decided, it’s a different mind-set from that point forward. At least with that particular idea, because you have to become more rational and more logical, more disciplined. It’s less about receiving and it’s more about synthesizing and distilling and then ultimately producing. And I think it’s something that a lot of creative people struggle with because maybe the former is a more pleasing way to live your life, but the latter is the only way that you actually get anything done.”

Jonathan believes that any successful creative entity must be comfortable alternating between these two creative phases: ideation and execution.

“I think that if you want to treat your work like a virus that will reach a lot of people,” Jonathan explained.

The Forces That Make Ideas Happen

Organization and execution.

your approach to productivity largely determines your creative output.
productivity is really about how well you are able to make an impact in what matters most to you.

Leveraging communal forces.

accomplished people and teams capitalize on the power of community to push their ideas forward.
“All great inventions emerge from a long sequence of small sparks; the first idea often isn’t all that good, but thanks to collaboration it later sparks another idea, or it’s reinterpreted in an unexpected way. Collaboration brings small sparks together to generate breakthrough innovation.”

The hyperconnectivity made possible by the Internet has acted as a massive accelerator for the “small sparks” that fuel the refinement of ideas.

I cannot stress enough the importance of tapping into the communal forces around you: community opens the door to new approaches for old challenges and spurs a more informed and powerful creative instinct.

As you become accountable to others, your creative impulses become tangible projects. Your ideas grow roots. Community strengthens both your creative energy and your commitment to channel it.

Leadership in creative pursuits

To grow and sustain creative pursuits, you must be able to keep others engaged with your ideas.

some of the greatest hurdles in implementing ideas are personal deficiencies—common psychological barriers.


my freedom will be so much the greater and more meaningful the more narrowly I limit my field of action… Whatever diminishes constraint diminishes strength. The more constraints one imposes, the more one frees oneself of the claims that shackle the spirit.

-- Igor Stravinsky

Our society has gone so far as to divide its members into two camps, the “left-brain people” and the “right-brain people,” under a radical (and arguably false) assumption that both parts of the brain cannot coexist effectively.

Only through organization can we seize the benefits from bursts of creativity.