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There's something more than presentation here.
It's about communication. About expressing your ideas. About connecting with people. About resonating with them.

“The mystery lies in the use of language to express human life.”

-- Eudora Welty


The value of story-telling transcends language and culture.
stories still represent the most compelling platform we have for managing our imaginations.
More than any other form of communication, the art of telling stories is an integral part of the human experience. Those who master it are often afforded great influence and enduring legacy.


Language and power are inextricably linked. The spoken word pushes ideas out of someone’s head and into the open so humankind can contend with adopt- ing or rejecting its validity.
Presentations are a powerfully persuasive tool, and when packaged in a story framework, your ideas become downright unstoppable.

I painstakingly ana- lyzed Steve Jobs’s 2007 iPhone launch and Martin Luther King Jr.’s “I Have a Dream” speech. Both mapped to the form I had sketched. I cried. Literally. It felt like such a mystery had been revealed.

Most presentations are delivered to persuade people to change.
You’re moving your audience from being uninformed to being informed. From being uninterested in your subject to being interested. From being stuck in a process to being unstuck.

presentations will play a role in shaping your future. The future isn’t just a place you’ll go; it’s a place you will invent. Your ability to shape your future depends on how well you communicate where you want to be when you get there.

Invest Your Time

A high-quality in-person presentation takes time and planning.
It takes discipline to be a great communicator—it’s a skill that will bring a big payoff to you personally and to your organization.

When an idea is communicated effectively, people follow and change. Words that are carefully framed and spoken are the most powerful means of communication there is.

Chapter 1 - Why resonate?

Persuasion Is Powerful

Great presenters transform audiences.
This isn’t something that just happens automatically; it comes at the price of long and thoughtful hours spent constructing messages that resonate deeply and elicit empathy.

Resonance Causes Change

After a successful presentation, you might hear people say, “Wow, what she said really resonated with me.”

in physics, Resonance occurs when an object’s natural vibration frequency responds to an external stimulus of the same frequency.
My son poured salt onto a metal plate that he then hooked up to an amplifier so that the sound waves traveled through the plate. As the frequency was raised, the sound waves tightened and the grains of salt jiggled, popped, and then moved to a new place, organizing themselves into beautiful patterns as though they knew where they “belonged.”

It would be great if audiences were as compliant and unified in thought and purpose as these grains of salt. And they can be. If you adjust to the frequency of your audience so that the message resonates deeply, they, too, will display self-organizing behavior.

The audience does not need to tune themselves to you—you need to tune your message to them.
Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what’s already there. Your audience will be significantly moved if you send a message that is tuned to their needs and desires.

Change Is Healthy

Businesses have to change and adapt in order to stay alive.
An organization should make continual shifts.

Getting ahead of the next curve requires courage and communication: Courage to determine the next bold move, and communication to keep the troops commit- ted to the value of moving forward.

“Progress is impossible without change; and those who cannot change their minds cannot change anything.”

-- George Bernard Shaw