How much do I want to read more? 7/10

I like the first quote very much. It resonate with me: I always loved to care much when writting, like putting myself in the reader's eyes and heart.
This book was unexpected. I like, ok I will read it, at least until I get bored, that which didn't happen yet.
No technical stuff so far, just illustrating how "unclear" writting produced damages over the centuries.

Understanding Style

Essentially style resembles good manners. It comes of endeavouring to understand others, of thinking for them rather than yourself— or thinking, that is, with the heart as well as the head.

—- Sir Arthur Quiller-CouCh

The great enemy of clear language is insincerity.

—- GeorGe orwell

In matters of grave importance, style, not sincerity, is the vital thing.

-- Oscar wilde

Clarity and Understanding

it is good to write clearly, and anyone can do it.

Lack of clarity has afflicted generations of writers who have hidden their ideas not only from their readers, but sometimes even from themselves.

a short history of UnClear Writing

Simplicity should be the firm aim, after one is removed from vulgarity

-- James Fenimore Cooper

[Medical writing] is a highly skilled, cal- culated attempt to confuse the reader. . . . A doctor feels he might get passed over for an assistant professorship because he wrote his papers too clearly—because he made his ideas seem too simple.

-- Michael Crichton

In law journals, in speeches, in classrooms and in courtrooms, law- yers and judges are beginning to worry about how often they have been misunderstood, and they are discovering that sometimes they can’t even understand each other.

-- Tom Goldstein

Generations of students have struggled with dense writ- ing, many thinking they weren’t smart enough to grasp a writer’s deep ideas.
Some have been right about that, but more could have blamed the writer’s inability (or refusal) to write clearly. Many students, sad to say, give up; sadder still, others learn not only to read that style but to write it, inflicting it in turn on their readers, thereby sustaining a 450-year-old tradition of unreadable writing.