The "messages" received by members of a spiritualistic group probably come from one of two sources, or from both:

Neither any known natural law nor human reason supports the theory of communication with a person who has died.
Matter and energy (the two known elements of the universe) may be transformed, but neither created nor destroyed. The theory that all the higher and more refined vibrations, such as those of thought, are preserved grows out of that fact. It is reasonable to suppose that all vibrations that have been stepped up sufficiently will go on forever. The lower vibrations probably live a natural life and die out.

All the so-called geniuses probably gained their reputations because by mere chance or otherwise, they formed alliances with other minds which enabled them to step up their own mind vibrations and enabled them to contact the vastTemple of Knowledge recorded and filed in the ether of the universe.

Men cease to interest us when we find their limitations.
The only sin is limitation.
As soon as you once come up to a man's limitations, it is all over with him.

-- Emerson

Search where you will, wherever you find an outstanding success in business, finance, industry, or in any of the professions, you may be sure that behind the success is some individual who has applied the principle of mind chemistry, out of which a Master Mind has been created. These outstanding successes often appear to be the handiwork of just one person, but search closely and the other individuals whose minds have been coordinated with the creator's mind may be found.

When Knowledge Is Power

You cannot become a power in your community,
nor achieve enduring success in any worthy undertaking,
until you become big enough to blam yourself
for your own mistakes and reverses.

Destroy every finished automobile, and every dollar on deposit in any bank, and Ford would still be the most powerful man, economically, on earth. The brains that have built the Ford business could duplicate it again in short order. Capital is always available, in unlimited quantities, to such brains as Ford's.
Ford is the most powerful man (economically) because he has the keenest and most practical conception of the principle of organized knowledge of any man on earth.

Within an inconceivably short period of time, Ford has mastered three of the most stubborn enemies of mankind and transformed them into assets constituting the very foundation of his success.
These enemies are ignorance, illiteracy, and poverty!

Knowledge, general in nature and unorganized, is not power; it is only potential power-the raw material out of which real power may be developed. Any modern library contains an unorganized record of all the knowledge of value to which the present stage of civilization is heir, but this knowledge is not power because it is not organized.
Every form of energy and every species of animal or plant life, to survive, must be organized. The oversized animals whose remains have filled Nature's boneyard through extinction have left mute but certain evidence that nonorganization means annihilation.
From the smallest particle of matter to the largest star in the universe, these and every material thing in between these two extremes offer proof positive that one of Nature's first laws is that of organization. Fortunate is the individual who recognizes the importance of this law and makes it his or her business to familiarize themself with the various ways in which the law may be applied to advantage.

I am of the opinion that all living persons who at the present time are consciously making use of the principle of mind chemistry in developing power through the blending of minds may be counted on the fingers of two hands, with perhaps several fingers left to spare.
If this estimate is even approximately true, there is little danger that the field of mind chemistry will become overcrowded.

It is a known fact that one of the most difficult tasks anyone in business must perform is inducing associates to coordinate their efforts in a spirit o f harmony. Only the most efficient leaders can accomplish this highly desired objective. But once in a great while such a leader will rise above the horizon in the field of industry, business, or finance, and then the world hears of a Henry Ford, Thomas A. Edison, John D. Rockefeller Sr., E. H. Harriman, or James J. Hill.


Harmony, in the real sense of the meaning of the word, is as rare among groups of people.
Harmony is the nucleus around which the state of mind known as a Master Mind must be developed. Without this element there can be no Master Mind-a truth that cannot be repeated too often.


Failure to develop a Master Mind can create enormous, embarrassing fiascoes.
Wealthy individuals who lived in the neighborhood protestedjust as loudly as did people on the street, because all felt that the park was threatened.
Finally, the developer gave up. Hundreds of millions of dollars had been spent on the project, the Transit Authority lost its sale, construction jobs were lost, and the Coliseum sat empty and unused for a decade. All this because the leaders of the project failed to create harmony among the people of the city.

Never, in the history of the world, has there been such abundant opportunity
as there is now for the person who is willing to serve before trying to collect.

Call it religion, psychology, mind chemistry, or anything you please (they are all based on the same principle), but there is nothing more certain than that wherever a group of minds are brought into contact, in a spirit of perfect harmony, each mind becomes immediately supplemented and reinforced by the noticeable energy called a Master Mind.

The human brain and nervous system constitute a piece of intricate machinery which but few, if any, understand. When controlled and properly directed, this piece of machinery can be made to perform wonders of achievement; and if not controlled it will perform wonders fantastic and phantomlike in nature, as may be seen by observing the patients of any psychiatric hospital.

The human brain has direct connection with a continuous influx of energy from which we derive our power to think. The brain receives this energy, mixes it with the energy created by the food taken into the body, and distributes it to every portion of the body through the aid of the blood and the nervous system. It thus becomes what we call life.

Every normal human body has a first-class chemical laboratory and a stock of chemicals sufficient to carryon the business of breaking up, assimilating, and properly mixing and compounding the food we take into the body, preparatory to distributing it to wherever it is needed as a body builder.
Tests have been made, both with humans and animals, to prove that the energy known as the mind plays an important part in this chemical operation of compounding and transforming food into the required substances to build and keep the body in repair. It is known that worry, excitement, or fear will interfere with the digestive process, and in extreme cases stop this process altogether, resulting in illness or death. It is obvious, then, that the mind enters into the chemistry of food digestion and distribution.
It is believed by many eminent authorities, although it may never have been scientifically proved, that the energy known as mind or thought may become contaminated with negative or "unsociable" elements, causing the entire nervous system to be thrown out of working order-digestion is interfered with and various diseases will manifest themselves. Financial difficulties and unrequited love affairs head the list of causes of such emotional disturbances.

A negative environment, such as that existing where some member of the family is constantly nagging, will interfere with the chemistry of the mind to the point that the individual loses ambition and gradually sinks into oblivion. It is because of this fact that the old saying that a man's wife may either make or break him is literally true. In a subsequent lesson a section on this subject is addressed to spouses.
Anyone knows that certain food combinations will, if taken into the stomach, result in indigestion, violent pain, and even death. Good health depends, at least in part, on a food combination that harmonizes. But harmony of food combinations is not sufficient to ensure good health; there must also be harmony between the elements of energy known as the mind.

A man is half whipped
The minute he begins to feel sorry for himself,
or to spin an alibi with which he would explain away his defects.

Harmony seems to be one of Nature's laws without which there can be no such thing as organized energy, or life in any form whatsoever.
The health of the body as well as the mind is literally built out of, around, and on the principle of harmony! The energy known as life begins to disintegrate and death approaches when the organs of the body stop working in harmony.

Harmony is also the nucleus around which the principle of mind chemistry known as a Master Mind develops power. Destroy this harmony and you destroy the power that can grow out of the coordinated effort of a group of individual minds.

This truth has been stated, restated, and presented in every manner that I could conceive, with unending repetition. But unless you grasp this principle and learn to apply it, this lesson is useless.
Success in life, no matter what one may call success, is very largely a matter of adaptation to environment in such a manner that there is harmony between the individual and their environment. The palace of a king becomes as a hovel of a peasant if harmony does not abound within its walls. Conversely, the hut of a peasant may be made to yield more happiness than the mansion of the rich man, if harmony exists in the former and not in the latter.

Without perfect harmony the science of astronomy would be as useless as the bones of a saint because the stars and planets would clash with one another, and all would be in a state of chaos and disorder.
Without the law of harmony an acorn might grow into a heterogeneous tree consisting of the wood of the oak, poplar, maple, and whatnot.
Without the law of harmony there cannot be proper organization of knowledge, for what, may one ask, is organized knowledge except the harmony of facts and truths and natural laws?

If you get the impression that I am laying undue stress on the importance of harmony, remember that lack of harmony is the first, and often the last and only, cause of failure!
There can be no poetry nor music nor oratory worthy of notice without the presence of harmony.
Good architecture is largely a matter of harmony. Without harmony a house is nothing but a mass of building material, more or less a monstrosity.
Sound business management plants the very sinews of its existence in harmony.
Every well-dressed man or woman is a living picture and a moving example of harmony.
With all these workaday illustrations of the important part that harmony plays in the affairs of the world-no, in the operation of the entire universe-how could any intelligent person leave harmony out of their Definite Chief Aim in life? Could any definite aim in life omit harmony as the chief stone of its foundation?


The human body is a complex organization of organs, glands, blood vessels, nerves, brain cells, muscles, etc. The mind that stimulates to action and coordinates the efforts of the component parts of the body is also a plurality of ever-varying and changing energies. From birth until death there is continuous struggle, often assuming the nature of open combat, between the forces of the mind. For example, the lifelong struggle between the motivating forces and desires of the mind, which takes place between the impulses of right and wrong, is well known to everyone.

Every human being possesses at least two distinct personalities, and as many as six distinct personalities have been discovered in one person. One of man's most delicate tasks is that of harmonizing these mind forces so that they may be organized and directed toward the orderly attainment of a given objective. Without this element of harmony, no individual can become an accurate thinker.

It is no wonder that leaders in business and industrial enterprises, as well as those in politics and other fields of endeavor, can find it so difficult to organize groups of people so that they will function in the attainment of a given objective, without friction. Each individual human being possesses inner forces that are difficult to harmonize, even when placed in the environment most favorable to harmony. If the chemistry of the individual's mind is such that the units of the mind cannot be easily harmonized, think how much more difficult it must be to harmonize a group of minds so they will function as one, in an orderly manner, through a Master Mind.

The leader who successfully develops and directs the energies of a Master Mind must possess tact, patience, persistence, Self-Confidence, intimate knowledge of mind chemistry, and the ability to adapt (in a state of perfect poise and harmony) to quickly changing circumstances, without showing the least sign of annoyance.
How many are there who can measure up to this requirement?
The successful leader must have the ability to change the color of the mind, chameleonlike, to fit every circumstance that arises in connection with the object of Leadership. Moreover, he or she must have the ability to change from one mood to another without showing the slightest signs of anger or lack of Self-Control. The successful leader must understand the seventeen laws of success and be able to put into practice any combination of these seventeen laws whenever the occasion demands.
Without this ability no leader can be powerful, and without power no leader can long endure.

The Meaning of Education

There has long been a general misconception of the meaning of the word educate. The dictionaries have not aided in the elimination of this misunderstanding, because they have defined the word educate as an act of imparting knowledge. The word educate has its roots in the Latin word educo, which means to developfrom within; to educe; to draw out; to grow through the law of use.
Nature hates idleness in all its forms. She gives continuous life only to those elements that are in use. Tie up an arm, or any other portion of the body, taking it out of use, and the idle part will soon atrophy and become lifeless. Reverse the order, give an arm more than normal use, such as that engaged in by the blacksmith who wields a heavy hammer all day long, and that arm (developed from within) grows strong.

Organized Knowledge in Action

Power grows out of organized knowledge. But, mind you, it grows out of it only through application and use.
A person may become a walking encyclopedia of knowledge without possessing any power of value. This knowledge becomes power only to the extent that it is organized, classified, and put into action. Some of the best-educated people the world has known possessed much less general knowledge than some who have been known as fools, the difference between the two being that the former put into use what knowledge they possessed while the latter made no such application.
An educated person is one who knows how to acquire everything needed in the attainment of their main purpose in life-without violating the rights of others. By that definition, many knowledgeable individuals come nowhere near qualifying as "educated."


Henry Ford, as cited often, is one example. Another is Albert Einstein, who could barely eke out a living as a patent clerk until he began organizing his knowledge of physics. And U.S. President Harry S. Truman had nothing more than a high school education. He laughed once that he was such a poor speller that when he wrote the worddictionary, "1hadtolookonthebacktoseehowtospellthebookitself."But all of these men commanded power in different ways.

The uses of learning

The successful lawyer is not necessarily the one who memorizes the greatest number of the principles of law. On the contrary, the successful lawyer is the one who knows where to find a principle of law, plus a variety of opinions supporting that principle, which fit the immediate needs of a given case.
In other words, the successful lawyer is the one who knows where to find the law he or she wants when needed.

Henry Ford had but little elementary schooling, yet he is one of the best-educated men in the world because he has acquired the ability to combine natural and economic laws, to say nothing of the minds of other men, that he has the power to get anything of a material nature he wants.

"If I should really wish to answer the foolish question you have just asked, or any of the others you have been asking, let me remind you that I have a row of electric push buttons hanging over my desk and by placing my finger on the right button I could call in men who could give me the correct answer to all the questions you have asked and to many that you have not the intelligence either to ask or answer. Now, will you kindly tell me why I should bother about filling my mind with a lot of useless details in order to answer every fool question that anyone may ask, when I have able men all about me who can supply me with all the facts I want when I call for them?"

Seek the counsel of those who will tell you the truth about yourself,
Even if it hurts you to hear it.
Mere commendation will not bring the improvement you need

It also proved once more (to all who had the intelligence to accept the proof) that true education means mind development, not merely the gathering and classifying of knowledge.


The current era has been called the Information Age, due in large part to the ease with which information is transferred through computers at speeds and in such volume that were unthinkable even a generation ago.
Butinformationisnotorganizedknowledge. Infact, oneofthechiefcomplaints of many people is that they have far more information at their disposal than they know what to do with. A few minutes surfing the Internet in search of the answer to a particular question can produce a deluge of conflicting, ambiguous information that does nothing to increase one's knowledge. Thousands of facts may have been gathered, but an understanding of those facts, including which are significant and which are not, is necessary before they can be considered knowledge. Still, as Napoleon Hill says, even such knowledge is not power; it is only potential power-the material out of which real power may be developed. Application of this potential power requires properly organized effort.
Suppose you had collected the name and address of every CEO of a Fortune 500 company. Having this information represents a potential power-the ability to contact these men and women.
Ifyou were indeed selling such an estate andyou never attempted to contact these CEOs, you would not be exercising the potential power of your knowledge - simply because you would have made no effort. And if you sent each of them a box of chocolates and some balloons with a handwritten note about your property, you would be making an effort but it would not be appropriate.
However, if you printed a handsome brochure featuring photographs of the estate and outlining all its unique aspects, you would be applying your knowledge much more usefully-giving you the power to attract the attention ofyour potential buyers.
So far, the selling of this estate has involved at least three separate tasks. First, the collection of the names of potential buyers; second, the creation of an appropriate selling tool; and third, its distribution to your potential buyers. Supposing you interested some of these people, you would also need someone to show the property and eventually to negotiate the terms of the deal. This means at least five different tasks, all requiring different kinds of knowledge. You could work to educate yourself for each of these jobs, or you could create a Master Mind alliance.
You could delegate every single steps, but who would have truly been responsible for making the sale happen? You, since you were the one who assembled the team that got thejob done.

There are many learned people who could easily entangle Ford, theoretically, with a maze of questions, none of which he, personally, could answer. But Ford could turn right around and wage a battle in industry or finance that would exterminate those same people, with all of their knowledge and all of their wisdom.

Ford could not go into his chemical laboratory and separate water into its component atoms of hydrogen and oxygen and then recombine these atoms in their former order, but he knows how to surround himself with chemists who can do this for him if he wants it done.
The person who can intelligently use the knowledge possessed by another is as much, or more, a person of education as the one who merely has the knowledge but does not know what to do with it.

"Just think of it! That man, whom most of us might call ignorant, mixed his ignorance with fifty acres of worthless land and made the combination yield more yearly than I earn from five years of application of so-called education."


Jeff Bezos did exactly what Hill suggested. He lookedforahighwayonwhichtosetupabusiness. Whenhefoundtherightplace he opened a bookstore. The highway that Bezos found was the information highway and the bookstore was

Lora Brody is another example of someone whose inspiration made her greaterthantheso-calledexperts. Theauthorofseveralcookbooks, shenoticedthat many people were buying and enjoying the bread machines that had become so popular. But when she noticed that they were not fully satisfied with the bread they were making, her first right move was to write a new cookbook for bread machines. It was an instant success. Then she took her good idea even further.
What bread machine bakers needed were additives, simple natural ingredients that professional bakeries used all the time. So she created a line of dough enhancers that could be added to any bread machine recipe, creating a better, more tasty loaf.
Soon her "Bread Machine Magic" was in grocery stores and cooks' catalogs around the country, making home bakers happier and Lora Brody a wealthy and popular entrepreneur. The experts who had been involved in creating these machines, and the flour companies that thought to profit from their popularity, had looked right past a tremendous opportunity that one woman who organized her knowledge profited from.

There are similar opportunities everywhere, in every walk of life, in every area of human endeavor, to achieve success. This course can reveal new opportunities and strategies for personal success, but what it cannot do is give you the benefit of real education, of creating an understanding based on your own efforts. You must resolve to take the ideas that you absorb here and apply them in all your efforts.

only through applying each of these principles will you truly understand how to integrate them.
Remember: your own actions will educate you in the laws of success.

There are opportunities all around you to make money. This course was designed to help you see these opportunities and to inform you how to make the most of them after you discover them.


Who said it could not be done?
And what great victories has he to his credit
which qualify him to judge others accurately?


All new ideas, and especially those of an abstract nature, will settle comfortably into the human mind only after much repetition, a well-known truth that accounts for the restatement, in this summary, of the principle known as the Master Mind.

Master Mind may be developed by a friendly alliance, in a spirit of harmony of purpose, between two or more minds.
This is an appropriate place at which to explain that out of every alliance of minds, whether in a spirit of harmony or not, there is developed another mind which affects all participating in the alliance. No two or more minds ever met without creating, out of that contact, another mind, but this creation is not always a Master Mind.
There may be, and altogether too often there is, developed out of the meeting of two or more minds a negative power which is just the opposite of a Master Mind.
There are certain minds which, as has been stated throughout this lesson, cannot be made to blend in a spirit of harmony. This principle has its analogy in chemistry.
For example, the chemical formula H 20 (meaning the combining of two atoms of hydrogen with one atom of oxygen) changes these two elements into water. But one atom of hydrogen and one atom of oxygen will not produce water; moreover, they cannot be made to associate themselves in harmony!
There are many known elements which, when combined, are immediately transformed from harmless into deadly poisonous substances. Stated differently, many well-known poisonous elements are neutralized and rendered harmless when combined with certain other elements.
Just as the combining of certain elements changes their entire nature, the combining of certain minds changes the nature of those minds, producing either a certain degree of what has been called a Master Mind, or its opposite which is highly destructive.

Some minds will not be harmonized and cannot be blended into a Master Mind-a fact that all leaders will do well to remember. It is the leader's responsibility to group his or her subordinates so that those who have been placed at the most strategic points in the organization are those whose minds can and will be blended in a spirit of friendliness and harmony.
Ability to bring people together is the chief outstanding quality of Leadership. In Lesson Two of this course you will discover that this ability was the main source of both the power and fortune accumulated by the late Andrew Carnegie.

An aim in Life is the only fortune worth finding;
And it is not to be found in foreign lands,
But in the heart itself

-- Robert Louis Stevenson

Knowing nothing whatsoever about the technical end of the steel business, Carnegie so combined and grouped the people of which his Master Mind was composed that he built the most successful steel industry known to the world during his lifetime.
Henry Ford's gigantic success may be traced to the successful application of this selfsame principle. With all the self-reliance that a man could have, Ford, nevertheless, did not depend on himself for the knowledge necessary in the successful development of his industries.
Like Carnegie, he surrounded himself with people who supplied the knowledge that he, himself, did not and could not possess.
Moreover, Ford picked men who could and did harmonize in group effort.

The road to success may be, and generally is, obstructed by many influences that must be removed before the goal can be reached. One of the most detrimental of these obstacles is that of unfortunate alliance with minds that do not harmonize. In such cases the alliance must be broken or the end is sure to be defeat and failure.
Those who master the six basic fears, one of which is the fear of criticism, will have no hesitancy in taking what may seem to the more convention-bound type of mind to be drastic action when they find themselves circumscribed and bound down by antagonistic alliances, no matter of what nature or with whom they may be.
lt is a million times better to meet and face criticism than to be dragged down to failure and oblivion as a result of alliances that are not harmonious, whether the alliances be of a business or social nature.

No amount of time spent in serious thought and contemplation in connection with the law of the Master Mind is too much, for when you have mastered this law, and learned how to apply it, new worlds of opportunity will open to you.

If you cannot do great things yourself,
Remember that you may do samll things in a great way.

Lesson 2: A Definite Chief Aim

The best rose bush, after all, is not taht which has the fewest thorns,
But that which bears the finese roses.

Henry van Dyke

"You can do it if you believe you can!"

YOU ARE AT THE BEGINNING OF A COURSE of philosophy which, for the first time in the history of the world, has been organized from the known factors that have been used and must always be used by successful people.
It should be kept in mind, from the first lesson to the last, that the value of the philosophy lies entirely in the thought stimuli it will produce in the mind of the reader, and not merely in the lessons themselves.

Stated another way, this course is intended as a mind stimulant that will cause you to organize and direct to a definite end the forces of your mind, thus harnessing the stupendous power which most people waste in purposeless thought.
Singleness of purpose is essential for success, no matter what may be one's idea o f the definition o f success. Yet singleness o f purpose is also a quality which may, and generally does, call for thought on many allied subjects.

I traveled a long distance to watch Jack Dempsey train for an upcoming fight. It was observed that he did not rely entirely on one form of exercise but resorted to many forms. The punching bag helped him develop one set of muscles and also trained his eye to be quick. The dumbbells trained yet another set of muscles. Running developed the muscles of his legs and hips. A well-balanced diet supplied the materials needed for building muscle without fat. Proper sleep, relaxation, and rest habits provided still other qualities that he needed in order to win.
You should be engaged in the business of training for success in the battle of life. To win there are many factors that must have attention. A well-organized, alert, and energetic mind is produced by various and sundry stimuli, all of which are plainly described in these lessons.

It should be remembered, however, that just as the physical body, to be properly developed, calls for many forms of systematic exercise, the mind also requires, for its development, a variety of exercise.
Horses are trained to certain gaits by trainers who jump them over hurdles to help them develop the desired steps, through habit and repetition. The human mind must be trained in a similar manner, by a variety of thought-inspiring stimuli.
You will observe, before you have gone very far into this philosophy, that reading these lessons will induce a flow of thoughts covering a wide range of subjects. For this reason you should read this course with a notebook and pencil at hand, and follow the practice of recording these thoughts or ideas as they come to your mind.

By following this suggestion you will have a collection of ideas, by the time the course has been read two or three times, sufficient to transform your entire life plan.
By following this practice it will be noticed, very soon, that the mind has become like a magnet in that it will attract useful ideas right out of thin air, to use the words of a noted scientist who has experimented with this principle for a great number of years.


In the time since Hill wrote these words, considerable research has been done on creativity, intuition, and various thinking styles and techniques. In almost all cases, books written on these subjects tend to support Hill's theory that the act of writing down what you think or dream prompts the human mind to make leaps of insight and spontaneously create original ideas. This in turn has prompted a whole subset of books about what is now termedjournaling.

Ifyou wish to explore the possibilities further, you will find the following books of interest: The Intuitive Edge by Philip Goldberg, The Right-Brain Experience by Marilee Zdenek, Creative Dreaming by Patricia Garfield, and Writing the Natural Way by Gabriele Rico. Books on methods of thinking include numerous works by Tony Buzan, and an extensive collection of influential bestsellers written by Edward de Bono. Books on journaling include Writing Down the Bones by Natalie Goldberg, At a Journal Workshop by Ira Progoff, and The Artist's Way by Julia Cameron.

You will be doing yourself a great injustice if you undertake this course with even a remote feeling that you do not stand in need of more knowledge than you now possess. In truth, no one knows enough about any worthwhile subject to entitle them to feel that they have the last word on that subject.
In the long, hard task of trying to wipe out some of my own ignorance and make way for some of the useful truths of life, I have often seen, in my imagination, the Great Marker who stands at the gateway entrance of life and writes "Poor Fool" on the brow of those who believe they are wise, and "Poor Sinner" on the brow of those who believe they are saints.
Translated into workaday language, this means that none of us knows very much, and by the very nature of our being can never know as much as we need to know in order to live sanely and enjoy life while we live.
Humility is a forerunner of success!
Until we become humble in our own hearts, we are not apt to profit greatly by the experiences and thoughts of others.

The best place to study the human animal is in your own mind, by taking as accurate an inventory as possible ofyourself. When you know yourself thoroughly (if you ever do) you will also know much about others.
To know others, not as they seem to be but as they really are, study them through:

Going a step further, if you would know people, study them:

Before you can know people as they really are, you must observe them in all the foregoing moods, and perhaps more, which is practically the equivalent of saying that you have no right to judge others at sight.
Appearances count, there can be no doubt of that, but appearances are often deceiving.
This course has been so designed that the student who masters it may take inventory of themself and of others by something more than "snap-judgment" methods. When you master this philosophy you will be able to look through the outer crust of personal adornment, clothes, so-called culture, and the like, and down deep into the heart.

No person is educated who has not at least s peaking acquaintance
with the law of compensation, as it is described by Emerson.

This philosophy is intended to enable those who master it to sell their way through life successfully, with a minimum of resistance and friction. Such a course, therefore, must help the student organize and make use of much truth that is overlooked by the majority of people who go through life as mediocrities.
Not all people are so constituted that they wish to know the truth about all matters vitally affecting life. One of the great surprises I met with, in connection with my research, is that so few people are willing to hear the truth when it shows up their own weaknesses.
For these reasons, the first lesson of this course, and this lesson as well, cover subjects intended to pave the way for new ideas so those ideas will not be too severe a shock to the mind of the reader.

"A certain Greenland Eskimo;' said Lomen, "was taken on one of the American North Polar expeditions a number of years ago. Later, as a reward for faithful service, he was brought to New York City for a short visit. At all the miracles of sight and sound he was filled with a most amazed wonder. When he returned to his native village he told stories of buildings that rose into the very face of the sky; of street cars, which he described as houses that moved along the trail, with people living in them as they moved; of mammoth bridges, artificial lights, and all the other dazzling concomitants of the metropolis.
"His people looked at him coldly and walked away. And forthwith throughout the whole village he was dubbed 'Sag-dluk; meaning 'the Liar; and this name he carried in shame to his grave. Long before his death his original name was entirely forgotten.
When Knud Rasmussen made his trip from Greenland to Alaska he was accompanied by a Greenland Eskimo named Mitek (Eider Duck). Mitek visited Copenhagen and New York, where he saw many things for the first time and was greatly impressed. Later, upon his return to Greenland, he recalled the tragedy of Sagdluk, and decided that it would not be wise to tell the truth. Instead, he would narrate stories that his people could grasp and thus save his reputation.
So he told them how he and Doctor Rasmussen maintained a kayak on the banks of a great river, the Hudson, and how, each morning, they paddled out for their hunting. Ducks, geese, and seals were to be had aplenty, and they enjoyed the visit immensely.
"Mitek, in the eyes of his countrymen, is a very honest man. His neighbors treat him with rare respect."

The road of the truth-teller has always been rocky. Socrates sipping the hemlock, Christ crucified, Stephen stoned, Bruno burned at the stake, Galileo terrified into retraction of his starry truths-forever could one follow that bloody trail through the pages of history.
Something in human nature makes us resent the impact of new ideas.


There is no adequate reason why the average person should ever close their mind to fresh slants on life. But they do, just the same. Nothing is more tragic-or more common-than mental inertia. For every ten people who are physically lazy there are ten thousand others with stagnant minds. And stagnant minds are the breeding places of fear.
An old farmer inVermont always used to end his prayers with this plea: "Oh, God, give me an open mind!" If more people followed his example they might escape being hamstrung by prejudices. And what a pleasant place to live the world would be.

Every person should make it his or her business to gather new ideas from sources other than the environment in which he or she daily lives and works.
The human mind becomes withered, stagnant, narrow, and closed unless it searches for new ideas. The farmer should come to the city quite often, and walk among the strange faces and the tall buildings. He will go back to his farm, his mind refreshed, with more courage and greater Enthusiasm.
And city people should take a trip to the country every so often to freshen their minds with sights new and different from those associated with their daily routines.

Everyone needs a change of mental environment at regular periods, the same as a change and variety of food are essential. The mind becomes more alert, more elastic, and more ready to work with speed and accuracy after it has been bathed in new ideas, outside of one's own field of daily labor.

As a student of this course you will temporarily lay aside the set of ideas with which you perform your daily labors and enter a field of entirely new ideas.
Splendid! You will come out, at the other end of this course, with a new stock of ideas that will make you more efficient, more enthusiastic, and more courageous, no matter in what sort of work you may be engaged.

Do not be afraid of new ideas. They may mean to you the difference between success and failure. Some of the ideas introduced in this course will require no further explanation or proof of their soundness because they are familiar to practically everyone. Some of the other ideas introduced here are new, and for that very reason many students of this philosophy may hesitate to accept them as sound.
I have thoroughly tested every principle described in this course, and the majority of the principles covered have been tested by scores of scientists and others who were quite capable of distinguishing between the merely theoretic and the practical.
For these reasons all principles here covered are known to be workable in the exact manner claimed. However, no reader of this book is asked to accept any statement made in these lessons without having first satisfied himself or herself. by tests, experiments, and analysis, that the statement is sound.
The major evil you are requested to avoid is that of forming opinions without definitefacts as the basis, which brings to mind Herbert Spencer's famous admonition: ''There is a principle which is a bar against all information; which is proof against all argument; and which cannot fail to keep a man in everlasting ignorance. This principle is contempt prior to examination:'
For instance, The Master Mind embodies an entirely new principle of mind operation, and, for this reason alone, it will be difficult for you to accept it as sound until after you have experimented with it.
When the fact is considered, however, that the law of the Master Mind is believed to be the real basis of most of the achievements of those who are considered geniuses, this law takes on an aspect which calls for more than snap-judgment opinions.
It is believed by many scientists, whose opinions on the subject have been passed on to me, that the law of the Master Mind is the basis of practically all of the more important achievements resulting from group or cooperative effort.
The late Dr. Alexander Graham Bell said he believed that the law of the Master Mind, as it has been described in this philosophy, was not only sound, but that all the higher institutions of learning would soon be teaching that law as a part of their courses in psychology.
Charles P. Steinmetz said that he had experimented with the law and had arrived at the same conclusion as that stated in these lessons, long before he talked to me about the subject.
Luther Burbank and John Burroughs made similar statements.
Edison was never questioned on the subject, but other statements of his indicate that he would endorse the law as being a possibility, if not in fact a reality.
Dr. Elmer Gates also endorsed the law, when I spoke with him some years ago. Dr. Gates is a scientist of the highest order, ranking along with Steinmetz, Edison, and Bell.
I have spoken with scores of intelligent businessmen who, while they were not scientists, admitted they believed in the soundness of the law of the Master Mind. It is hardly excusable, therefore, for those of less ability to judge such matters, to form opinions as to this law, without serious, systematic investigation.

By and large there is no such thing as somethign for nothing.
In the long run you get exactly that for which you pay,
Whether you are buing an automobile or a loaf of bread.


To recap, the Master Mind is a mental state that is developed through the harmonious cooperation of two or more people who ally themselves for the purpose of accomplishing any given task. The Master Mind harnesses the dedicated effort of a group of people, pools their resources, both tangible and intangible, and creates a new whole that is greater than the sum of its parts.
A Master Mind operates (or should operate) among the members of the board of directors for huge international corporations. It operates among a team of engineers designing a new car. It operates in the production of a movie, the conduct of a political campaign, or the launch of a new advertising strategy. A Master Mind occurs when a church begins a fundraising program for a new building, when a group of neighbors organizes to increase the safety of their community, and when a couple commits to a lifetime of marriage.
A Master Mind is not simply teamwork. People can work together on a team simply because they like the leader, or because they are paid to. But in a Master Mind alliance each member must be passionately committed to the same goals.

"It is a tragedy that every boy and girl who enters high school is not efficiently drilled on the seventeen major parts of your course in the Law of Success. It is regrettable that the great university with which I am connected, and every other university, does not include your course as a part of its curriculum"

this course is intended as a map or blueprint that will guide you in the attainment of that coveted goal called success, may it not be well here to define success?
Success is the development of the power with which to get whatever one wants in life without interfering with the rights of others.

I lay particular stress on the word power because it is inseparably related to success. We are living in a world and during an age of intense competition, and the law of the survival of the fittest is everywhere in evidence. Because of this, all who would enjoy enduring success must go about its attainment through the use of power.
And what is power?
Power is organized energy or effort. This course is appropriately called the Law of Success because it teaches how one may organizefacts and knowledge} and the faculties of one's mind, into a unit of power.
The course brings you a definite promise: Through its mastery and application you can get whatever you want, with but two qualifying words-"within reason."
This qualification takes into consideration your education, your wisdom or your lack of it, your physical endurance, your temperament, and all of the other qualities mentioned in the seventeen lessons of this course as being the factors most essential in the attainment of success.


From restaurant kitchens to football teams, from factories to scientific laboratories, the Master Mind harnesses the potential power of a group of minds focused on a goal. Can you afford to ignore this valuable resource in your quest for success?


Nearly twenty years ago I interviewed Mr. Carnegie for the purpose of writing a story about him. During the interview I asked him to what he attributed his success. With a merry little twinkle in his eyes he said:
"Young man, before 1 answer your question will you please define your term success?"

After waiting until he saw that 1 was somewhat embarrassed by this request, he continued: "By success you make reference to my money, do you not?" 1 assured him that money was the term by which most people measured success, and he then said: "Oh, well, if you wish to know how 1 got my money-if that is what you call success - I will answer your question by saying that we have a Master Mind here in our business, and that mind is made up of more than a score of men who constitute my personal staff of superintendents and managers and accountants and chemists and other necessary types. No one person in this group is the Master Mind of which 1 speak, but the sum total of all the minds in the group, coordinated, organized, and directed to a difinite end in a spirit of harmonious Cooperation, is the power that got my money for me. No two minds in the group are exactly alike, but each man in the group does the thing that he is supposed to do and he does it better than any other person in the world could do it'

Then and there, the seed out of which this course has since been developed was sown in my mind. But that seed did not take root or germinate until later. This interview marked the beginning of years of research which led, finally, to the discovery of the principle of psychology described in the introductory lesson as the Master Mind.
1 heard all that Mr. Carnegie had said, but it took the knowledge gained from many years of subsequent contact with the business world to enable me to assimilate what he said and to dearly grasp and understand the principle behind it-which was nothing more nor less than the principle of organized iffort upon which this course on the Law of Success is founded.
Carnegie's group of men constituted a Master Mind and that mind was so well-organized, so well-coordinated, so powerful, that it could have accumulated millions of dollars for Mr. Carnegie in practically any sort of endeavor of a commercial or industrial nature. The steel business in which that mind was engaged was but an incident in connection with the accumulation of the Carnegie wealth. The same wealth could have been accumulated had the Master Mind been directed in the coal business or the banking business or the grocery business, because behind that mind was power-the sort of power that you may attain when you have organized the faculties of your own mind and allied yourself with other well-organized minds for the attainment of a Definite Chief Aim in life.

A careful checkup with several of Mr. Carnegie's former business associates, which was made after this course was begun, proves conclusively not only that there is such a law as that which has been called the Master Mind, but that this law was the chief source of Mr. Carnegie's success.
Perhaps there was never anyone associated with Mr. Carnegie who knew him better than did Mr. C. M. Schwab, who, in the following words, has very accurately described that "subtle something" in Mr. Carnegie's personality which enabled him to rise to such stupendous heights:

I never knew a man with so much imagination, lively intelligence, and instinctive comprehension. Y ou sensed that he probed your thoughts and took stock of everything that you had ever done or might do. He seemed to catch at your next word before it was spoken. The play of his mind was dazzling and his habit of close observation gave him a store of knowledge about innumerable matters.
But his outstanding quality, from so rich an endowment, was the power to inspire other men. Confidence radiated from him. You might be doubtful about something and discuss the matter with Mr. Carnegie. In a flash he would make you see that it was right and then you would absolutely believe it; or he might settle your doubts by pointing out its weakness. This quality of attracting others, then spurring them on, arose from his own strength.
The results of his leadership were remarkable. Never before in history of industry, I imagine, was there a man who, without understanding his business in its working details, making no pretense of technical knowledge concerning steel or engineering, was yet able to build up such an enterprise.

If you can run a losing race without blaming your loss on someone else,
You have bright prospects of success further down the road in life.

Mr. Carnegie's ability to inspire others rested on something deeper than any faculty of judgment.
In his last sentence, Mr. Schwab had conveyed a thought which corroborates the theory of the Master Mind to which I attributed the chief source of Mr. Carnegie's power.
Mr. Schwab has also confirmed the statement that Mr. Carnegie could have succeeded as well in any other business as he did in the steel business. It is obvious that his success was due to his understanding of his own mind and the minds of other men, and not to mere knowledge of the steel business itself.

This thought is most consoling to those who have not yet attained outstanding success, for it shows that success is solely a matter of correctly applying laws and principles which are available to all; and these laws, let us not forget, are fully described in the seventeen lessons of this course.
Mr. Carnegie learned how to apply the law of the Master Mind. This enabled him to organize the faculties of his own mind and the faculties of other men's minds, and to coordinate the whole behind a Definite Chief Aim.
Every strategist, whether in business or war or industry or other callings, understands the value of organized) coordinated effort. Every military strategist understands the value of sowing seeds of dissension in the ranks of the opposing forces, because this breaks up the power of coordination behind the opposition. During the world war, much was heard about the effects of propaganda, and it seems not an exaggeration to say that the disorganizing forces of propaganda were much more destructive than were all the guns and explosives.

Any modern railroad bridge is an excellent example of the value of organized effort because it demonstrates quite simply and clearly how thousands of tons of weight may be borne by a comparatively small group of steel bars and beams which are arranged so that the weight is spread over the entire group.

There is a story about a man who had seven sons who were always quarreling among themselves. One day he called them all together and informed them that he wished to demonstrate just what their lack of cooperative effort meant. He had prepared a bundle of seven sticks which he had carefully tied together. One by one he asked his sons to take the bundle and break it. Each son tried, but in vain. Then he cut the strings and handed one of the sticks to each of his sons and asked each to break it over his knee. After those sticks had all been broken with ease, he said: "When you boys work together in a spirit of harmony you resemble the bundle of sticks, and no one can defeat you; but when you quarrel among yourselves, anyone can defeat you one at a time.

One of the greatest tragedies of this age of struggle and money madness is that so few people are engaged in the effort that they like best. One of the objects of this course is to help each reader to find his or her particular niche in the world's work, where both material prosperity and happiness in abundance may be found. To accomplish this purpose, the various lessons of this course are skillfully designed to help you take inventory and find out what latent ability and hidden forces lie sleeping within.

This entire course is intended as a stimulus with which to enable you to see yourself and your hidden forces as they are, and to awaken in you the ambition and the vision and the determination to cause you to go forth and claim what is rightfully yours.

Less than thirty years ago a man was working in the same shop with Henry Ford, doing practically the same sort of work that he was doing. It has been said that this man was really a more competent worker, in that particular sort of work, than Ford. Today this man is still engaged in the same sort of work, at wages of less than a hundred dollars a week, while Mr. Ford is the world's richest man.
What outstanding difference is there between these two men that has so widely separated them in terms of material wealth? Just this - Ford understood and applied the principle of organized effort twhile the other man did not.


There are three outstanding powers in the world of organized iffort: the churches, the schools, and the newspapers. Think what might easily happen if these three great powers and molders of public opinion were to ally themselves for the purpose of bringing about any needed change in human conduct. They could, in a single generation, so modify the present standard of business ethics, for example, that it would practically be business suicide for any company or individual to attempt to transact business under any standard except that of the Golden Rule. Such an alliance could be made to produce sufficient influence to change, in a single generation, the business, social, and moral tendencies of the entire civilized world. Such an alliance would have sufficient power to force on the minds of the upcoming generations any ideals desired.

A good encyclopedia contains most of the knowledge of the world,
But they are as useless as sand dunes until organized and expressed in terms of action.

No two people on earth are exactly alike, and for this reason no two people would be expected to gain from this course the same viewpoint. You should read the course, understand it, and then appropriate from it whatever you need to develop a well-rounded personality.


This book has been compiled for the purpose of helping you find out what are your natural talents, and for the purpose of helping organize, coordinate, and put into use the knowledge gained from experience. For more than twenty years I have been gathering, classifying, and organizing this material. During the past fourteen years I have analyzed more than 16,000 men and women, and all of the vital facts gathered from these analyses have been carefully organized and woven into this course. These analyses brought out many interesting facts that have helped to make this course practical and usable. For example, it was discovered that 95 percent of all who were analyzed were failures and only 5 percent were successes. (Here the term failure means they had failed to find happiness and the ordinary necessities of life without almost unbearable struggle.) Perhaps this is about the proportion of successes and failures that might be found if all the people of the world were accurately analyzed. The struggle for a mere existence is tremendous among people who have not learned how to organize and direct their natural talents.
One of the most startling facts brought to light by those 16,000 analyses was the discovery that the 95 percent who were classed as failures were in that class because they had no Difinite Chiif Aim in life, while the 5 percent of successful ones not only had purposes that were difinite but they also had difinite plans for the attainment of their purposes.

Another important fact disclosed by these analyses was that the 95 percent constituting the failures were engaged in work they did not like, while the 5 percent constituting the successfUl ones were doing what they liked best. It is doubtful whether a person could be a failure while engaged in work he or she liked best. Another vital fact learned from the analyses was that all of the 5 percent who were succeeding had formed the habit of systematically saving money, while the 95 percent who were failures saved little. This is worthy of serious thought.

One of the chief objects of this course is to aid you in performing your chosen work in such a way that it will yield the greatest returns in both money and happiness.
Take your measure; make a self-analysis. If you will answer each of these questions truthfully, you will know more about yourself than the majority of people. Study the questions carefully, come back to them once each week for several months, and you will be astounded at the amount of additional knowledge of great value to yourself you will have gained by answering truthfully. If you are not certain as to the answers to some of the questions, seek the counsel of those who know you well, especially those who have no motive in flattering you, and see yourself through their eyes.


At least one full day is needed to contemplate your answers, in order to truthfully answer these questions.