How much do I want to read more? 6/10

I didn’t know we could “gamify” a bin (with faking it to be very deep), or a stair (with making piano sounds).

This is a short book, and it helps thinking about all the possibilities that gamification can offer.


Introduction: Why Can’t Business Be Fun?

A well-designed game is a guided missile to the motivational heart of the human psyche. Applying the lessons that games can teach could revolutionize your business. The premise of this book is that fun is an extraordinarily valuable tool to address serious business pursuits like marketing, productivity enhancement, innovation, customer engagement, human resources, and sustainability. We are not talking about fun in the sense of fleeting enjoyment but the deep fun that comes from extended interaction with well-designed games.

Our starting question is this: What if you could reverse-engineer what makes games effective and graft it into a business environment? That’s the premise of an emerging business practice called gamification. Our goal is to show you exactly how gamification can be used as a powerful asset for your organization.

Why We Wrote This Book

We both play videogames and have done so for much of our lives. If you play games long enough, eventually you start to notice things, like how people can’t help but respond to game environments in playful and interesting ways. Even people who are smart, well-educated, and “shouldn’t be wasting their time.”

We decided to write this book because gamification is fascinating, and it may turn out to be revolutionary. At its core, gamification is about finding the fun in the things that we have to do. Making business processes compelling by making them fun is about the coolest thing that we can think of. And we’re only just starting to get a sense of how revolutionary this can be, in fields as wide-ranging as education, healthcare, marketing, relationship management, government, computer programming, and beyond.


Level 1: Getting into the Game: An Introduction to Gamification

[quote, Eric Schmidt]
Everything in the future online is going to look like a multiplayer game.

All told, 4,500 participants reviewed over half a million Windows 7 dialog boxes and logged 6,700 bug reports, resulting in hundreds of significant fixes. Not only did they do it above and beyond their work responsibilities, but a large number of them described the process as enjoyable and even addicting.

Level 2: Game Thinking: Learning to Think Like a Game Designer