How much do I want to read more? 4/10

This book is about reinventing Marketing. Maybe it targets medium and large companies, I don't feel concerned after reading the Introduction.
Sure, things have changed, Internet has scrambled the rules, we need to reinvent ourselves, and any business. Adaptability is key.


[quote, Jeffrey Hayzlett]
Sometimes the manual needs to be thrown out the door. This book rewrites the rules of marketing, putting content front and center to create value and brand loyalists. Push the envelope, change the approach, and don’t be afraid to be disruptive.

[quote, Don Schultz]
Pulizzi and Rose have unlocked the puzzle of what marketing should be in the twenty-first century. Their focus on the two key elements, customers and the income flows those customers create, turns traditional product marketing thinking on its head.

[quote, Billy Joel]
Well I never had a place that I could call my very own
That’s all right, my love, ’cause you’re my home


In other words, what if everything we know to be true about marketing is actually what’s holding back our business?

Like the Hollywood insiders falling down on Star Wars’ merchandising revenue, we believe marketers are, in most cases, blind to this new opportunity.
A few are starting to see that, to be successful, we need to kill our old marketing beliefs to discover a new model.

“For centuries, invention was limited to those who had access to the means of production and access to labor. Today, you can simply create and present [distribute] your ideas online. Granted, if it’s that easy for you, it’s that easy for everyone.” With the disruption of the Internet and digital content, access to audiences has been democratized. All that now remains is a race for the competency and the talent. Marketing, as we know it, is slowly dying, and most marketing executives don’t see it.

CHAPTER 1 - Killing Marketing