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This is more about "Good U/x practice" when building a website.
However it is very flat and shallow.
“The average human attention span…is 8 seconds.”
As a business owner your most important job is to clearly define and communicate your company’s purpose.
How to create an elevator speech that blows their socks off
[quote, Da Vinci]
"Simplicity is the ultimate sophistication."
Back in your grandfather’s day the premise of the elevator speech was that you were in an elevator with someone and only had a few seconds to tell them who you are, and what you do before the doors open and they walk away forever.
Online your elevator speech is the foundation of all of your marketing and communication.
Writing pages that sell
[quote, Shirley Polykoff]
"Copy is a direct conversation with the consumer."
- Speak directly to your perfect customer or target audience.
- Get to the point. Don’t speak in abstracts. Don’t merely sell a service, sell your service.
- Don’t assume anything or that people will “just know”. They do not.
- Customer service is everything and it should show in everything you write, and your marketing in general.
- The web is a directory of niches. You can’t be everything to everyone. Get in where you fit in and find your niche market.
Product and Service Pages
Every page on your website is a sole opportunity to be found in search. Don’t waste this opportunity by listing multiple products or services on the same page attempting to sell 50 things at once. It doesn’t work.
It’s fine to have one page (such as your home page) that briefly describes all of your services, however if you want to be found for those products or services individually, they need to stand alone on their own page, with their own URL, description, images, and call to action.
Search Engine Optimization
[quote, Chad Pollitt]
"SEO is not something you do anymore. It's what happens when you do everything else right."
Common mistakes to avoid
[quote, Dale Carnegie]
“People aren’t interested in you. They’re interested in themselves.”