How much do I want to read more? 7/10

This book looks very practical and I guess can serve anyone in so many ways, for example in marketing.

Ex: how can inconveniencing your audience increase your persuasiveness?
You may think because you will catch their attention?
Actually the word "inconveniencing" is misleading, it's more about "How social proof can increase your persuasiveness"
Changing "Operators are waiting, please call now" to "if operators are too busy, please call again".
Also the difference between one person staring at the sky, versus 4 persons.


Praise

[quote, Jeffrey Pfeffer]
"This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to "yes". Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book"

[quote, Warren Bennis]
"Yes! is the single best introduction to and distillation research and wisdom on how to change people's minds, including your own."

[quote, Daniel Finkelstein]
"Yes! is the freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!"


Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests?
Persuasion is not only an art, it is also a science.
Here are effective strategies that will make you much more persuasive at work and in your personal life too.


Preface

What's puzzling is how frequently decision-makers fail to use established psychological therories and practices to guide them in their choices.
People believe they already possess an intuitive understanding of psychological principles simply by virtue of living life and interacting with others. This overconfidence inevitably leads people to miss golden opportunities.


1 - How can inconveniencing your audience increase your persuasiveness?

Szot changed the all-too-familiar "Operators are waiting, please call now" to "if operators are too busy, please call again"
Think of the social factor.
When people are uncertain about a course of action, they tend to look outside themselves and to other people around them to guide their decisions and actions.

An assistant stopped on a busy street and gazed skyward for sixty seconds.
Most passersby simply walked around the man without even glancing to see what he was looking at.
However when the researchers added four other men of skygazers, the number of passersby who joined them more than quadrupled.

We know that people's ability to understand the factor that affect their behavior is surprisingly poor.