How much do I want to read more ? 6/10
This book is the latest on a series of three on the same topic.
In chronological order:
- Influence: The Psychology of Persuasion
- Yes! 50 Scientifically Proven Ways to Be Persuasive
- The small Big
I feel like I should read the first two before reading this one, and I feel like there might be some repetitions along the way.
What's appealing in this book is each chapter being concise and answering one specific question, so we can jump from one to another without a specific order.
When it comes to influencing the behaviors of others, it is often the smallest changes in approach that make the biggest differences.
In short, it is not information per se that leads people to make decisions, but the context in which that information is presented. We are living in the single most information-overloaded, stimulation-saturated environment that has ever existed. People just don’t have the capacity to fully consider every piece of information in their time-scarce, attention-challenged, busy lives.
As behavioral scientists who study both the theory and practice of influence and persuasion, we are constantly fascinated by not only how breathtakingly slight the changes to a communicator’s message can be that spawn enormous effects, but also how rarely those changes require large investments in time, effort, or money.