How much I want to read more ? 6/10

Anyone know about Robert Cialdini know about his "6 psychological weapons": RECIPROCATION, COMMITMENT, SOCIAL PROOF, LIKING, AUTHORITY, SCARCITY.
What's interesting here is the author literally invested the professional world to go from "intuitive experimental amateurish psychology" to the techniques and strategies used by professional sales operator, fund-raisers, recruiters.. And we now all can benefit from that.


INTRODUCTION

They know what works and what doesn't; the law of survival of the fittest assures it. Their business is to make us comply, and their livelihoods depend on it. Those who don't know how to get people to say yes soon fall away; those who do, stay and flourish.

Finally, each principle is examined as to its ability to produce a distinct kind of automatic, mindless compliance from people, that is, a willingness to say yes without thinking first. The evidence suggests that the ever-accelerating pace and informational crush of modern life will make this particular form of unthinking compliance more and more prevalent in the future. It will be increasingly important for the society, therefore, to understand the how and why of automatic influence.

ROBERT B. CIALDINI