How much do I want to read more? 8/10

Who doesn't want to make an online business and conquer financial freedom?
This book is a real boost for anyone to turn his passion into a business.
An easy read from someone who started from scratch and succeeded.

The basic steps are:

  1. Get interested in something 2. Absorb knowledge, become "an expert". 3. Teach others and sell this service/products.
    "taking the life lessons that you’ve learned, and packaging them into information products, coaching, and consulting"

Thinking of it, we naturally like to learn about something specific, and we naturally get better than average in that specific field. However, we are very few to experiment this shift from "getting good for free at something" to "helping others with shipping a product".

We may think it's not ethical. It's too much "marketing". That money would "dirty" our passion.
But ultimately, what could be wrong if we could help others? The non-sellers (consumers) are the one selfish.
Plus you won't grow as much and as fast as you would do in contributing to others.


Foreword

[quote, Robert Kiyosaki]
“Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.”

You have something special inside you. Something you know. Something you do. Something you can teach. You are already an expert. We all have this something special inside of us and, if we use it right, we can change the world—and become rich in the process.

Information is a powerful tool. It can be used to attract interest, increase desire, demand attention, and sell. But information alone isn’t enough. It’s the skillful application of the right information at the right time that can change your life.

To become financially free, though, you must move through the quadrants and get to the business and investor stages as quickly as possible.
Information is how that’s done. Information that’s already inside you. Think about it. What do you know? What can you teach others?
In Expert Secrets, Russell Brunson has masterfully laid out the steps to becoming a thought leader and building a following of people who will pay you for your information. You can literally start from zero and by the end you will have your own profitable business.

People often ask me, “What does it take to make money?” My answer is that it takes a dream, a lot of determination, a willingness to learn quickly, and the ability to use your God-given assets properly.

Robert T. Kiyosaki


What Is Expert Secrets?

The only way to continue to grow is by helping others become like you. Yes, true growth and fulfillment comes from your contribution to others.

Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more…

[quote, Winston Churchill]
To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.

Introduction

I tried selling on eBay and made a little bit of money, but not enough to cover the shipping and listing fees. I tried selling things on Craigslist. I tried becoming an affiliate.

We spent the rest of that week making more guns, trying out other plans, and even creating some designs of our own. During that week, we learned more about potato guns than 95% of the world would ever know. In fact, you might say we became experts.

There are places online where you can see how many searches in Google are happening each month. So I went to one of those websites, typed in the keywords “potato gun”, and found that over 18,000 people that month had searched for the phrase “potato gun plans”!

At that time, there were no products, no plans, and no other experts out there teaching people about potato guns. There was a lot of free stuff, but nothing for sale. It occurred to me that this was my chance. This was my opportunity to become an expert in potato guns, and to sell my advice.

Eventually, we had a video explaining the whole process. Then we turned our homemade video into a DVD to sell online.
we averaged anywhere from $20 to $30 a day selling that product, which was huge for a couple of college kids. It completely transformed my life and helped me understand the power of an expert business.

Now as inspiring as selling potato gun DVDs can be, I believe the true value of an expert business isn’t the money you make, but the people’s lives you’re able to change through your message.

I started to find other experts in areas of life that fascinated me. We took their messages and promoted them through this Expert Secrets system I was developing. Many of the early projects we worked on failed. But with each failure came a lesson on what worked and, more importantly, what didn’t work. I became obsessed with why people buy and what you can do to influence their purchasing decisions.

[quote, Zig Ziglar]
“You will get all you want in life, if you help enough other people get what they want.”


The Two Types of Expert Businesses

EXPERT BUSINESS #1: SELLING INFORMATION PRODUCTS

The first type of expert business is the one that most of you will probably be creating. It involves you taking the life lessons that you’ve learned, and packaging them into information products, coaching, and consulting.

Being an expert and selling information products is (in my opinion) the greatest start-up in the world. You don’t need venture or start-up capital, just a passion for what you’re teaching, as well as learning how to tell stories in a way that will get others excited about it as well.

he built this nice little following of people just like him who were interested in learning how to jump higher.
This is how many expert businesses start. You find something you’re passionate about, and your obsession with learning and applying helps you become an expert who can lead others.
His viewers kept asking for more, and that’s when he realized he’d built something incredibly unique.
He then started creating products to teach others what he had learned and turned it into a company that now makes millions of dollars teaching people how to jump.

He now makes millions a year from helping others learn how to play piano by ear.
My student Liz Benny was an amazing social media manager for herself and others, but when she became an expert and started teaching others how to do it, she made millions.

We get excited about a topic and we start geeking out on it. We learn, we read books, we study examples, we listen to podcasts, and we consume a lot of information. Then we start using it for ourselves. At some point, we realize the only way to keep growing isn’t to learn more, but instead to shift our focus from personal growth to contribution.
It’s only by shifting our focus to helping others that we continue to grow. We coach others, we create information products, and we start contributing to other people’s growth. When you do that, you learn more about yourself and the process as you do it.
Contribution is the key to continued growth.


SECTION ONE: CREATING YOUR MASS MOVEMENT


I realized that if I was going to have success, I needed to focus first on building an audience of people I could share my message with.
three things in common that helped them build a mass movement.

  1. They each had a charismatic leader or an attractive character.
  2. Each of them focused on a future-based cause that was bigger than themselves.
  3. They each offered their audience a new opportunity.

In 2008, Kevin Kelly wrote an article called “1,000 True Fans”. In that article, he said:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author—in other words, anyone producing works of art—needs to acquire only 1,000 True Fans to make a living.
A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.